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Developer Guide

The Proxima Accelerator Platform provides a structured, scalable foundation for building Optimizely solutions based on modern architecture and proven best practices.

It is designed to improve development speed, code quality, and long-term maintainability.

Getting started

The platform provides a ready-to-use structure with:

  • Pre-configured templates and components
  • Established coding standards
  • Built-in support for security, SEO, and performance

Developers can quickly start building features without setting up foundational architecture from scratch.

Architecture overview

Backend

  • Optimizely CMS (CMS 12, with migration path to CMS 13)
  • Modular .NET architecture
  • Shared components and reusable logic

Frontend

  • Modern frontend architecture (SSR support)
  • Performance-optimized rendering
  • Flexible for both traditional and headless setups

Core development principles

Component-based architecture

  • Build once, reuse across multiple solutions
  • Maintain consistency across projects
  • Reduce duplication and technical debt

Scalability by design

  • Support multi-site and multi-brand setups
  • Decoupled and extendable structure
  • Easy to modify and extend functionality

Standardized delivery

  • Productized approach ensures consistency
  • Proven patterns from real implementations
  • Faster onboarding of new developers

Built-in capabilities

Content & layout system

  • Structured templates and block architecture
  • Layout inheritance and configuration
  • Flexible content modelling

Search & taxonomy

  • Structured metadata handling
  • Filtering and navigation framework

SEO & structured data

  • Built-in structured data support
  • SEO-friendly architecture
  • URL and metadata consistency

Image handling

  • Centralized responsive image solution
  • Performance optimization out-of-the-box

DevOps & quality

  • Security features (including CSP support)
  • Monitoring and diagnostics
  • CI/CD-friendly setup
  • Code quality and testing support

Extending the platform

The platform is designed to be extended:

  • Add custom components and integrations
  • Integrate external systems and APIs
  • Combine with Proxima products (AI, migration tools)

Summary

The Accelerator Platform enables developers to:

  • Focus on business logic instead of infrastructure
  • Build faster with reusable components
  • Deliver high-quality, scalable solutions

Related products

The Accelerator Platform is part of the Proxima ecosystem:

  • Proxima AI Assistant – improve content workflows and quality
  • Proxima Content Migration – migrate content to Optimizely faster
  • Proxima DAM Migration – move and manage media assets efficiently

Support & contact

Need help or want to learn more?

Talk to an expert or book a demo to see how the Accelerator Platform works in practice.


Fast facts

  • 200+ installations worldwide
  • 50+ modules and features
  • 10,000+ yearly development hours
  • Continuous updates
  • No lock-in