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Editors & business users

The Proxima Accelerator Platform is designed to make everyday work in Optimizely faster, clearer, and more efficient for editors and business users.

With ready-made templates, structured content, and built-in best practices, you can focus on creating value instead of managing complexity.

What this means for you

As an editor, you work within a platform that is already:

  • Structured for consistency
  • Optimized for SEO and accessibility
  • Designed to scale across pages, languages, and brands

Instead of building content manually from scratch, you use pre-defined components that ensure quality and performance by default.

Core capabilities for editors

Content creation with templates

  • Use flexible templates for pages, articles, listings, and events
  • Combine pre-built blocks for fast content creation
  • Maintain consistency across the site

Multi-site and multi-brand management

  • Work across multiple sites within one platform
  • Adapt content per brand using themes and layouts
  • Reuse content where relevant

Search and filtering

  • Easily find content using advanced search
  • Use taxonomy and tagging to structure content
  • Manage listings and filtered views

Responsive image handling

  • Upload one image and let the platform optimize it for all devices
  • Automatic scaling and performance optimization
  • Control focal point and presentation

SEO and content optimization

  • Built-in support for SEO in the editor interface
  • Maintain search visibility when updating or migrating content
  • Structured data improves discoverability

Editor efficiency built in

The platform is designed to reduce manual work and improve workflows:

  • Reusable components reduce repetitive tasks
  • Clear structure simplifies collaboration
  • Built-in features support best practices
  • Works seamlessly with Proxima AI Assistant for further automation

Best practices

To get the most out of the platform:

  • Reuse components instead of creating new variations
  • Apply taxonomy consistently across content
  • Use templates as intended to maintain structure and SEO
  • Leverage built-in functionality before requesting custom solutions

Summary

The Accelerator Platform helps editors:

  • Work faster and more efficiently
  • Maintain quality and consistency at scale
  • Focus on content instead of technical complexity

Related products

The Accelerator Platform is part of the Proxima ecosystem:

  • Proxima AI Assistant – improve content workflows and quality
  • Proxima Content Migration – migrate content to Optimizely faster
  • Proxima DAM Migration – move and manage media assets efficiently

Support & contact

Need help or want to learn more?

Talk to an expert or book a demo to see how the Accelerator Platform works in practice.


Fast facts

  • 200+ installations worldwide
  • 50+ modules and features
  • 10,000+ yearly development hours
  • Continuous updates
  • No lock-in