Core challenges we solve
Many organizations rely on a mix of manual work and simple 1-to-1 automated migration for parts of the website. Proxima Content Migration was built to solve two challenges:
- It's tricky and time-consuming to move your content from your old CMS to your new CMS, regardless of whether you do it manually or build a custom migration tool.
- Most organisations don’t just have technical debt in their code, there is often significant debt in content models and content itself, making it difficult to work efficiently, even in a world-leading CMS like Optimizely.
We believe in involving our clients in the migration, not just to move content as-is, but to make it easier and more efficient to work with content going forward.
From moving content to understanding and improving it
This is why we’ve built Proxima Content Migration not only to move content from your old CMS into your new Optimizely CMS, but also to visualise your content and content models in a way that supports better decision-making.
The tool automatically imports content and content types from both your old and new CMS, making it easy to:
- Visualise content types and how they are used
- Drill down to the most granular level, individual properties
- Understand what actually adds value
Have a property that you don’t know what it does or why it was added?
With our tool, we can determine whether it’s worth keeping based on actual usage.
Have content types you're unsure about?
We guide you with data-driven insights on whether to keep them, remove them, or convert them into something more suitable in the new solution.
Summary
With Proxima Content Migration, you don’t just move content, you improve it.
At the same time, you can build your new website in parallel with the migration, reducing project time and enabling a faster, more efficient go-live.