Migrating content is often the most underestimated part of a website project.
Proxima Content Migration is built to handle the real complexity, moving, transforming, and restructuring content, so you can launch faster without losing the value of what you’ve already created.
The result: a faster, safer transition to Optimizely CMS, without the manual work.
More than a migration tool
Most content migrations are slow, manual, and error-prone.
Editors copy-paste content. Developers build one-off scripts. Teams spend weeks cleaning up inconsistencies.
That’s the traditional way.
Proxima Content Migration is designed to automate and optimize the entire process, from extraction to transformation and import, while allowing you to iterate, improve, and clean your content along the way.
This is not just about moving content. It’s about making it better as you migrate.
How it works
In simple terms, the migration happens in three key steps:
1. Extraction
We access your existing CMS (e.g. Optimizely, Sitecore, WordPress, Umbraco) and export your content across one or multiple sites.
2. Transform
Content is mapped, restructured, and adapted to your new Optimizely setup using our migration engine. This includes pages, blocks, media, links and taxonomies.
3. Import
Content is imported directly into Optimizely CMS, ready to use, structured correctly, and aligned with your new content model.
No copy-paste. No last-minute migration stress. No rebuilding content from scratch.
What you get
| Automated content migration | Move thousands of pages, blocks, and assets quickly and reliably. |
| Transformation engine | Adapt content to your new structure, not just move it as-is. |
| Content clean-up during migration | Exclude outdated or irrelevant content using rules, no manual cleanup later. |
| Iterative migration process | Re-run migrations as your content model evolves without data loss. |
| Multi-site support | Merge multiple websites into one platform seamlessly. |
| Flexible delivery model | Available as a managed service or as a tool for your own team. |
Why it matters
Content migration is rarely just a technical task, it’s often the biggest bottleneck in a website project.
With Proxima Content Migration, you can:
- Save months of manual work
- Reduce risk of errors and inconsistencies
- Launch faster by running migration in parallel with development
- Free up editors and developers to focus on higher-value work
Instead of slowing down your project, content migration becomes an accelerator.
Built for modern CMS migrations
Proxima Content Migration supports all leading CMS platforms, including older Optimizely versions, Sitecore, Wordpress, Umbraco, Drupal and many more. See the full list of connectors here.
It’s designed to handle complex scenarios such as:
- Multi-site consolidation
- Platform upgrades (e.g. CMS 11 → CMS 12/13)
- Content restructuring and redesign
Combined with deep Optimizely expertise, you get a migration that is both technically robust and aligned with your business goals.
Proven impact
The Proxima CMS migration is battle tested and has been used in many migration projects spanning across many different CMS sources.
Customer case study example:
- 12 websites
- 6 languages
- 4 500 pages
- 20 000+ blocks and assets
Results:
- 5x faster migration
- Aprox. $160 000 saved
- Launched 3 months earlier
Ready to simplify your content migration?
Whether you're upgrading Optimizely, consolidating multiple sites, or moving from another CMS, we can help you understand the scope, risks, and fastest path forward.
Book a demo or talk to an expert