Epinova at Sweden's largest e-commerce trade fair D-Congress

The theme for this year was "E-commerce as entertainment", and here you can read some of Joy's takeaways from the day.

2000 e-retailers and partners were present at the Swedish Exhibition & Congress Centre in Gothenburg and were able to take part in a day packed with inspiration and exchange. Finally, was the feeling! For the first time, the Swedish companies in the Nova Consulting group exhibited together in a stand. We thought it was a lot of fun.

Dare to experiment

Of course, we listened a little extra when Optimizely customers talked about their solutions and challenges. One thing they had in common was that they felt that everything had to get to market so much faster since the pandemic. There is no time to do long investigations, it is better to do a "proof of concept", evaluate it, measure and see if it is something to work on or finish. Anyone who can't scale their e-commerce solution and keep up with customers' rapidly increasing demands for user experience is losing ground, they said. We couldn't agree more.

Sustainable trade

Just like last year, sustainability was a recurring theme. The customer is becoming more and more aware and wants to be able to make conscious choices. Parcels need to be more adapted to the size of the contents, fewer returns, sales can become more circular. To reduce the number of returns, you as an e-retailer can think about how you can make the customer more confident in their purchase. Can you use technology such as AR filters? Is it possible to provide better information about the product so that the buyer understands what the list of ingredients means? How can a more user-centric experience lead to a smaller carbon footprint?

E-commerce as entertainment

In China, gamification and AR in combination with e-commerce have come a long way, something that suits the Chinese market well and it is only a matter of time before the Swedish market is mature.

 The fact that e-commerce has grown at a record pace during the pandemic has probably not escaped anyone's notice. The rapid growth is very exciting, but places high demands on e-retailers' agile approach to development and the courage to dare to try. Developing a proof of concept that you test on real users to gain insights is the right way to go for most people. Cost-effective, fast and measurable. We at Epinova and our sister companies have experts who can help you dare to succeed with your digital business on the web and we look forward to talking further about how.