Conversion and Web Analytics
The best thing about online is that everything can be measured!
To get the facts and see that what you're doing actually produces results is an important part when running a website or e-commerce. We help you increase your conversion rate and reach your business goals through measurement, experimentation, and analysis.
Digital success through web analysis and conversion optimization
It is becoming increasingly important to understand and take advantage of customer data to improve your offerings and strengthen your position in the market. Our view is that this process is established already in the insight- and strategy work.
In the insight phase, the current situation, conditions and objectives for what you want to achieve with your web- or e-com site are mapped. Based on the insights, we then formulate a strategy for the continued work and here we also specify what is to be measured and how follow-up will take place.
Mapping goals and KPIsâ
In a working meeting, we map out your goals and KPIs. This often takes place in the form of a workshop where several stakeholders are welcome to participate - in order to bring in different perspectives and needs.
Measurement plan
The KPIs are compiled in a measurement plan, which in turn lays the foundation for implementing tracking and configuring selected tools and systems for the measurement.
Digital dashboard
The digital dashboard visualizes statistics and makes it easy to follow KPIs in real time - which increases the understanding of the business goals within the organization. In addition, it will be easier to see goals and results in one place. Customized dashboards and reports can be made, for example, via Geckoboard or Google Looker Studio (formerly Google Data Studio).
- Build a KPI culture: Keep everyone aligned around the same milestones
- Motivate your team: Make progress toward can't-miss goals and KPIs
- React faster: Monitor real-time static and issues quickly
ODP, a customer data platform
For more in-depth analysis or insights into customer behaviors where data is collected from various sources to be processed and segmented, a customer data platform like Optimizely Data Platform (ODP) can serve the purpose.
Web experiments - get proof before development
Optimize your website with web experimentation (A/B testing). Based on the data, we develop improvement proposals to increase your conversion and reach your business goals. Through web tests, you get proof of the idea before development – and we jointly monitor how well your website performs.
Based on data-driven insights, we formulate hypotheses/ideas, which are the basis for running web experiments – for example, A/B tests, Multivariate test (funnel) or personalization. The data insights can also serve as guidance when prioritizing the backlog.
Based on these insights, we formulate hypotheses, which can serve as a basis for conducting experiments – in the form of, for example, A/B tests or personalization. The insights can also serve as guidance when prioritizing the backlog.