Create, optimise, and scale content directly in the editor - while improving SEO, accessibility, and performance across your entire site. From in-context writing support to powerful bulk workflows like SEO Manager, FAQ Manager, and Metadata Manager, Proxima AI Assistant helps your team move faster, reduce manual work, and deliver consistent, high-quality content at scale.
Proxima AI Assistant for Optimizely simplifies and streamlines time-consuming editorial tasks, freeing up valuable time so editors can focus on creating engaging and relevant content.
Once I got started with the AI Assistant, it was a TOTAL GAME CHANGER!
Mia Odeh, Coor
Contact us if you want to try and evaluate the service free of charge!
The AI Assistant is useful in many ways - both to get inspiration for a new draft or to write creative image alt texts. We use it extensively.
Daniel Gineman, Elite Hotels
Proxima AI Assistant is built for the day-to-day work inside Optimizely CMS. It helps editors create, refine, translate, and optimise content directly in the editor - while improving SEO, GEO, and accessibility at scale. What sets it apart is the combination of in-context support and powerful “Managers” for bulk operations across your site, from Alt Text and Metadata to FAQs and SEO.
Optimizely Opal, on the other hand, is the AI engine at platform level, designed to orchestrate workflows, automate processes, and support broader marketing operations. In short: Proxima AI Assistant improves content creation and quality in the CMS. Opal enables automation and orchestration across teams and workflows.
Together, they deliver immediate value for editors, and scalable AI for your organisation.
SEO shouldn’t live in separate tools, spreadsheets, or gut feeling. With SEO Manager, it becomes part of how you actually create content. By connecting to Google Search Console and Google Analytics, your editors get real-time insights directly in Optimizely, which keywords matter, how pages perform, and what to improve. No switching tools. No delays.
Set target keywords per page, track rankings over time, and optimize content as you go. With built-in previews and guidance, editors can see how content will perform in search and social before hitting publish.
Less guesswork. More visibility. Better results.
FAQ Manager transforms how you create and manage FAQs in Optimizely. Instead of manually writing questions, building blocks, and updating pages one by one, the tool generates relevant, structured FAQs based on your existing page content, search intent, and brand voice.
Editors can review, refine, and publish AI-generated FAQs in one seamless workflow, ensuring consistency, saving time, and strengthening both SEO and user experience. Built for multi-market organisations, FAQ Manager also supports GEO optimization, making it easy to adapt FAQs for different regions while maintaining central control.
No manual block building. No fragmented workflows. Just high-quality FAQs — at scale.
With the EU Accessibility legislation taking effect in June 2025, this is something you’ll need to address. Thanks to our Proxima AI Assistant, editors can now resolve this effortlessly. The tool finds missing Alt texts and auto-generates them in real-time. You can choose to publish directly or review before finalizing.
Epinova's Alt Text Manager helps you identify missing Alt texts and generate new Alt texts in a minute! Watch the video!
Metadata Manager scans your website for missing, too short, or too long page titles and meta descriptions and generates optimized alternatives based on actual page content—so your metadata is relevant, compelling, and SEO-friendly. No more clicking through hundreds of pages in your CMS. With Metadata Manager, you can review, edit, and publish metadata suggestions in bulk—saving time and ensuring consistency across your site.
Automatically identifies pages with missing metadata.
Efficiently review your generated Meta Data and publish them at will.
Dive into our Proxima AI Assistant and see how it works in practice. Access documentation, videos and editor guides to help your team make the most of it.
Take me to the product website where I can read more about Proxima AI Assistant
Get in touch and we'll tell you more and help you take the next step towards better visibility, even in AI search!
