Search Engine Optimization (SEO)
SEO, which stands for Search Engine Optimization, is all about the efforts made to rank high in search results.
SEO is a combination of different factors that, in the long term, aim to provide more returns in the form of increased organic traffic from search engines such as Google.
Search engines are often by far the most common way to find your website, and today it is difficult to find arguments for standing outside search engine marketing. Even if you don't sell online, it's important to rank high in the search results. Many people start their search on Google and if you are not on the first page, the odds of you being found are much smaller.
SEO has many components, but we usually talk about three main ingredients:
- Technical optimization of the site's construction
- Content Optimization
- Optimisation of external relationships
Technology is of great importance
A human quickly scans a page and so does a search engine. But a search engine needs a technical structure to get hung up on. The technical availability, i.e. that the structure and elements of the code are correct and that the performance and loading times are good, are important parameters to help the search engine and thus provide the best possible search engine optimization.
The fact that the publishing tool also has support for the editors to be able to work with SEO is another important part. Optimizey doesn't have it in its standard version, but deliveries from Epinova always do!
Are you migrating your content from an old website to a new one? Then Epinova also has a special module, Epinova SEO, which helps you maintain your SEO.
No search engine is better than the material it has to search
Search engines love content. Content work should not be underestimated, and it is usually best done by yourself. It requires knowledge about your products, services or business, how your target groups think and how you sell. Combine your business knowledge with knowledge of how to write for the web and you are almost "home"!
The work you do with external SEO will also pay off if you have an internal search engine on your website. However, it is important that the pages are first and foremost optimized based on what is best for the users. They are the most important consumers of content, not search engines.
A good link strategy can increase rankings
Search engines such as Google use link popularity as a very important variable in their ranking algorithm. Optimizing your external relationships through a good link strategy can significantly increase your rankings.
Increase targeted traffic by making sure relevant websites link to your website, perhaps through an exchange where you also link to them. By relevant websites, we mean, for example, your own websites, partners or resellers, suppliers, customers or industry sites.
