Optimizely
A world-leading Digital Experience Platform
Optimizely is a Digital Experience Platform, a complete product suite, that helps marketers and communicators to plan, maintain, and fully optimize their digital presence.
We are at the forefront when it comes to delivering Optimizely solutions. Optimizely's products handle the entire customer experience and connect content creation, publishing, e-commerce, personalization, experimentation, and data analysis in an easy-to-use way. We guide you through the entire journey.
Modules in Optimizely's product suite
- Content Management System (CMS) - one of the market's absolute leading publishing tools. Available both as Platform as a Service (PaaS) and as Software as a Service (SaaS) soon.
- Configured Commerce. It offers both a traditional e-commerce product with great customization possibilities, but also a more ready-made solution for B2B commerce.
- Content Marketing Platform (CMP). Used to plan and create marketing materials that can be used in many different channels, including a direct integration with CMS. Optimizely CMP facilitates work especially for organizations with many marketers and editors who need to work closely together.
- Customer Data Platform (CDP). Collects customer data from the website but also other systems such as CRM, social media, email marketing, and other customer interaction points, to get an entire overview of customers and customer segments. Optimizely has chosen to name it's platform ODP - Optimizely Data Platform.
- Web Experimentation - both as website experimentation, allowing for the possibility to customize pages directly regardless of CMS, as well as experimentation with feature-flags. Both are based on collecting statistics and automatically choosing winners.
Optimizely World
Did you know that Optimizely has a community with extensive documentation, materials, guides, tips, and blog posts? They help both developers, editors, and analysts get the most out of Optimizely's products!
