Optimizely Content Marketing Platform (CMP)
Elevate Your Marketing with smarter tools
The Optimizely Content Marketing Platform (CMP) is an end-to-end solution that makes it easier for marketing teams to collaborate, plan, and create content. The platform is perfect for organizations with many marketers and editors who need to work closely together.
From content production to multi-channel publishing, including direct integration with the CMS, Optimizely CMP has everything you need to streamline your workflows and elevate your marketing to the next level.
Plan and centralize your work
CMP brings all your planning into one place, making it easy to manage incoming requests. Create and prioritize tasks to ensure nothing falls through the cracks. Flexible calendar views and detailed campaign descriptions provide full visibility into upcoming content and marketing activities. Customizable forms simplify the collection and organization of requests.
Create, preview, and publish with ease
Build and edit content in any format directly within the platform. Use customizable workflows to streamline reviews and approvals, and provide feedback through built-in commenting features. Publish your content to any channel without leaving CMP.
Get more out of your content
Store and reuse all your brand-approved content with CMP’s Library. Automate time-consuming tasks with AI-powered tagging and create smart structures that keep your assets—images, videos, and more—organized. Share content with external partners, set expiration dates, and use pre-designed templates to ensure consistent brand communication.
Work data-driven for better results
Gain insight into how your content performs and identify bottlenecks in your production process using CMP’s analytics tools. Track engagement metrics, monitor ongoing projects, and ensure that every piece of content contributes to your goals.
Discover the benefits of Optimizely CMP:
- Total transparency: See everything that is going on in the marketing organization and what is going on.
- Full coordination: Ensure that all marketing activities are aligned with the company's goals.
- Faster production of better content: Leverage predefined processes and workflows, as well as data-driven insights, to create high-quality content.
- Maximize content usage: Repurpose and distribute your content seamlessly.
- Reduce costs and resource usage: Save time and work consistently in a tool tailored for marketers.
Ready to take the next step?
With Optimizely Content Marketing Platform, you gain a powerful solution to manage your marketing efforts. Create better content, collaborate seamlessly, and take control of your strategy—all in one platform.
