A good content strategy – a tangible support in your content work
The content strategy is your tool to ensure that your content work actually contributes to the web's impact goals. Together with a good information architecture, navigation and intuitive flows, you can support and guide your users towards the goal.
The content strategy needs to support you in having effective content management, get a basis to be able to clean, prioritize and avoid "random publishing".
In other words, the strategy should put a clear focus on what should be handled on the web so that the business can find security in what should be handled where.
Good information structure contributes to better SEO
Both the content and the information structure affect your searchability and SEO (Search Engine Optimization). Through the menus and structure, you show the search engines how you prioritize the content. But at least as important, if not more important, is of course the usability for the visitor. The right feeling and experience, combined with your visitors quickly finding the right one, will contribute to increased conversion rates in today's fierce digital competition.
The importance of well-planned content work
Don't underestimate the time it takes to create content when developing a new web solution. It usually takes longer than many people think. In other words, the content work needs to start early and be run in parallel with the technology implementation.
As a rule, it is never relevant to directly transfer existing content to a new solution, as the very reason for the platform change is often new technical needs or perhaps a redesign. Usually you need to go through all the content, evaluate it and clean up what is no longer to be used. Doing it right requires a clear plan and important decisions.
We have extensive experience in content strategy and content work and are happy to help you!
