Optimizely Named a Leader in the Gartner Magic Quadrant for the Fourth Consecutive Year

30 March 2023

For the fourth consecutive year, Optimizely has been named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms.

We asked Martin Holmberg, Epinova's Sales Manager, a few questions about the report and what it means.

Can you briefly describe what this is all about for those who are not in the know?

The Gartner report is a kind of quality index with large global surveys of web platforms that are conducted every year. When you talk about DXP (digital experience platform), it refers to a product that contains more than one CMS (content management system). It's also e-commerce, analytics and marketing tools in a whole. Optimizely's DXP concept shows that Optimizely is both a leader and a strongly positioned company globally.

Gartner Magic Quadrant for Digital Experience Platforms

This year, Gartner evaluated sixteen DXP vendors and placed them as a leader, a challenger, a visionary, or a niche player in the magic quadrant.

Schematic view of Gartner's Magic Quadrant

What does this mean for us, and our customers?

For Epinova's and our customers' sake here and now, it is first and foremost very positive that the product we work with and believe in, is playing in the same game as, for example, Adobe and Salesforce's, for example. It provides security, for both Epinova and our customers, that together we are investing in a platform that time and time again is proven to last in the long term.

The customers who choose Optimizley as a platform do so for strategic reasons because Optimizely is a stable supplier in the market that is constantly evolving and can deliver all the parts that you as a customer need for a modern web and e-commerce today.

"To meet tomorrow's opportunities, Optimizely has focused on web and e-commerce, but going forward, the other important parts of the whole, such as analysis, experimentation and marketing tools, will also be packaged into a product where customers can easily choose the pieces they need.

What do you think is the main takeaway?

The Gartner report shows that if you have chosen Optimizly as your strategic web platform, you are well positioned, both here and now and in the future. The long-term perspective and the strategies that Optimizely delivers to you as a customer, that's what you need to succeed.

It's clear that Optimizely has a solid plan going forward and it's really fun to see that their promises are actually holding and that they are in a leading position globally.

Martin Holmberg, Sales Manager Epinova

Read the report

The full report includes an analysis of each vendor, market trends, and advice to decision-makers.

Read the full report