Optimizely Web Experimentation is a powerful tool used for running A/B tests and multi variant tests directly on your website. With a user-friendly interface you can easily change elements on a page, such as headings, call to actions, forms and layouts, without making changes to the code. Find out more about Optimizely Web Experimentation's features here.
By validating ideas before development experimentation reduces risks, increases conversion rates and promotes a culture of continuous improvement.
Key impacts of experimentation
- Increased conversion rates through data-driven optimization
- Reduced risk by validating ideas before full rollout
- Improved user experience by identifying what truly works for your audience
- Faster decision-making supported by measurable insights
- Higher ROI on marketing and product development efforts
- Continuous improvement mindset across teams, fostering a culture of innovation and adaptation
Epinova Experimentation
Epinova has certified Web Experimentation Strategists and are partners with Optimizely. We want you to succeed and offer guidance and practical help in both getting started and working continuously with experimentations.
Making experimentation part of how you grow
Our experimentation service helps organizations move from guesswork to growth by promoting a culture of decision-making firmly grounded in evidence. Whether you’re just getting started or ready to scale, we provide the strategy, tools, and support to make experimentation a natural part of your digital work.
Laying the foundation for impact
We start by onboarding your team to Optimizely Web Experimentation, aligning on key metrics and audiences, and turning business questions into clear, testable hypotheses. Together, we launch your first experiment — and use the insights to build confidence, share learnings internally, and prepare for long-term success.
Experimentation, ongoing
Once the basics are in place, we support you continuously with strategic advisory, test planning, and creative ideation. We help you maintain a test roadmap, run workshops, and analyse results — so that every experiment brings you closer to better decisions and better outcomes.
