UX, UI & Visual design
One of the most important tasks of design is to meet users’ needs and guide them in the right direction so they can complete their tasks easily and smoothly. Everyone at Epinova takes responsibility for this and contributes their expertise to ensure a great user experience. Simplicity, relevance, accessibility, and mobility are significant guiding principles.
Understanding the users
To move on from a smart strategy to meeting users in the best possible way, we need to understand them. What are their needs, behaviors, and motivations? What do users need, and how can we best provide it?
In our insights work, we value facts over subjective opinions. We get facts partly through data, but also by asking users through interviews and surveys, analyzing statistics, and continuously testing content and functionality on the target audience with, for example, prototypes. When we understand the users early in the design process, we minimize the risk of costly adjustments later. The result is more loyal users who want to continue using the service and recommend it to others, which in turn leads to increased revenue for your company.
Designing an experience
For us, design is more than just a beautiful surface. It’s about making content, structure, functionality, and interaction work together, be accessible, and guide the user in the right direction. It’s also about creating a powerful, intuitive, and positive experience. Good and well-thought-out design helps users, enhances the brand experience, and differentiates you from competitors while increasing internal efficiency and helping you achieve your business goals.
To create a truly great experience, several elements are key:
- Content - how we create and present content to assist the user.
- Structure - how we organize content to make the experience intuitive and easy, and to help search engines find you.
- Functionality and interaction - how we design features to be efficient and easy to use.
- Accessibility - how we make the service inclusive and accessible to everyone, regardless of their circumstances.
- UI & visual design - how we work with interfaces and visual elements that enhance content, functionality, and the whole experience while reflecting the brand’s personality and aligning with other touchpoints.
By including design in the process from the start, we can identify user needs and solve design problems early, avoiding costly changes later.
Accessibility and inclusion is at our hearts
Accessible design isn’t just about adapting for people with permanent disabilities. It’s about improving the entire experience for everyone—regardless of their background or situations. A fully accessible design maximizes your reach and ultimately gives you access to a larger and more diverse audience.
With an accessible website, you also get search engine optimization as a bonus, and an accessible site is often more efficient and requires less data transfer. By optimizing your solution, you also contribute to reducing your carbon footprint.
For us, accessibility is a given in all our deliveries, and to ensure the design we create is accessible, we follow the international standards outlined by WCAG (Web Content Accessibility Guidelines).
