AI generated and personalized content on Optimizely.com
The goal was to reach out to new customers in new markets, but also meet the needs of the target groups.
Epinova doesn't just work with services at Optimizely, we have also developed Optimizely's own website.
The product company Optimizely had a number of its own websites for customers, partners and developers. The websites had been built on for a long time and were separate both in terms of design but also technically. There was a partner portal with its own login, a public customer website where they marketed their products and services, and a community for developers. In addition, there were a number of underlying systems with integrations, for example to CRM systems and training systems.
Optimizely wanted to revamp the entire customer experience to better meet the needs of its target audiences and also reach out to new customers in new markets. They also wanted to invest in more self-service for a growing partner network. A major focus has also been on simplifying the work of the decentralised editor organisation.
Adam Blomberg, Director, Customer Experience Excellence
- Epinova's commitment has been fantastic, and their technical know-how and expertise on Optimizely as a platform has been invaluable to us in this project aimed at highlighting the strength of our platform and our products.
Modern, fast and user-friendly
The goal of the project was to develop a new modern, fast and user-friendly website. With the new solution, the product company can reach new target groups around the world. With a clear SEO strategy and your own product for content recommendations, the visitor is given a personalized experience that is easy to find. The goal has also been to have less but more relevant content for the visitors.
Frontify as a DAM solution
The new website is integrated with the brand solution Frontify, which is also used as a DAM solution. Through the DAM system, images become available to the entire organization – not just for the web, but images and media can be used in all types of communication.
We have worked in short iterations together with those responsible for various business areas. Here we have benefited greatly from Epinova's various modules and our deep technical expertise.
Linus Ekström, CEO Epionva and OMVP (Optimizely Most Valuble Professional)
The Role of Epinova
Epinova has been responsible for the technical implementation as well as project management and consulting. Epinova has also been responsible for architecture and a well-developed taxonomy, as well as performance and optimization. The work has been conducted in an agile manner in close cooperation with the marketing department and the client at the customer's site.
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We are happy to help you develop a completely new website – or take care of and improve your current solution.
Pontus Renmark
