User-centered design

If so, you are not alone. Earlier in another blog post, I mentioned that web forms are a common annoyance. Why is it that forms on the web still don't always work smoothly? It has to do with several factors, a large part has to do with development, which in turn often has to do with time and budget.

Small things can make a big difference

Sometimes it also has to do with the design, small things can make it work more smoothly, like getting a direct indication that a field is wrong, instead of getting it in the end when submitting. This, in turn, also has to do with budget and time, if you have the opportunity to spend the time to do these extra things that improve user-friendliness.

Among other things, it's my job as a UX designer to think about these details to make it smoother for the user. Some things can be done according to "best practices" and what determines this is through what has worked best in general on lots of different websites. This is then not use-centered design but user-friendly design.

Important to understand the business and the users

Achieving user-centered design on a website requires learning to understand the business and its users – and their needs.

And it can be done through several different methods. You can use heatmaps to see where users click and make changes to your site. However, the best way is to talk to the users. This is done, among other things, through interviews and surveys.

Then it's not just about understanding the need, but creating flows for this that are used when it's time to develop the design.

Pre-study with insight work

To understand your business, we conduct a feasibility study that includes several fun and rewarding workshops. These workshops are not only the ones who get insights from, but also you. All employees and managers have different knowledge about the business, which is something you share and then get out as something that can be acted on in many cases to improve your business.

It is also in the pre-study that we often conduct interviews and surveys with your users. Through the data that is collected, we not only get insights on how we can improve the website, but it is common to get ideas and opinions that can improve the business as a whole.

So, in conclusion, to achieve user-centered design, you need to understand your users and their needs. Only then can we avoid the frustration that can arise.

Do you want to improve your website? Get in touch with us and we will help you!

Personally, I specialize in digital accessibility, adapting design to corporate identities and creating designs that are both user-friendly and appealing.