Tekniksprånget inspires young people to become engineers
Tekniksprånget has a clear vision – to increase the number of applicants to higher technical education and thereby to strengthen Sweden's competitiveness.
On behalf of the Swedish National Agency for Education, the Royal Swedish Academy of Engineering Sciences (IVA) runs Tekniksprånget with a clear vision: to increase the number of applicants to higher technical education and thereby to strengthen Sweden's competitiveness. It is a collaborative project in which the private and public sectors, the government and employers' organisations put their heads together to strengthen Sweden's skills supply.
Tekniksprånget navigates towards the technical skills of the future with a new website
A new website is one of the pieces of the puzzle for Tekniksprånget to achieve these ambitious goals. The target group is primarily students studying science and technology in year three of upper secondary school. They are often in an intense phase of life, with a lot happening during the last semester and in connection with graduation. It can be a challenge to reach them in all the noise.
But with a new website that is inviting and easy to use, with clear information and a modern design that caters to the target group, the hope is that more candidates will be able to apply for Tekniksprånget's internship program through the web.
Visit the website on teknikspranget.se.
We want to be able to show the benefits of Tekniksprånget, while at the same time giving candidates and participating employers quick answers to whatever questions they may have, in an environment that feels intuitive and modern. Epinova has been able to help us with this.
Thommy Tengborg | Communications Manager at Tekniksprånget
Epinova’s framework adds value
The website for Tekniksprånget is a good example of how effective Epinova’s framework is. The framework is based on our philosophy of component thinking and reusability, meaning that instead of building something mediocre ten times, we build a function really well once so it can be reused in multiple solutions.
The framework offers robust support for managing multiple websites and brands within a single Optimizely installation. In this project, the framework and design system from IVA’s website were reused and adapted for a site with its own unique expression.
Smart design + fast implementation = immediate results!
With focus on the users’ needs and the goals and effects Tekniksprånget wanted to achieve, the project began with an insights phase and a series of workshops to identify how the website should be designed.
Together with the client, we reviewed what worked well and what didn’t with the existing solution and visual identity. This helped us identify the adjustments or modifications needed to make the design effective and to achieve accessibility.
We conducted interviews and surveys with users to gather insights into how the visual design should be crafted to best meet the target audiences.
Pre-built components and features from the IVA project served as the foundation when we created a design theme incorporating colors, typography, and visual elements. The design theme could then easily be applied to the existing design system and the existing functions and components used on IVA’s website.
During the insights phase, we determined that a different type of navigation would better serve the target audience, therefor it was redesigned while we added more block types from the framework. All of this ensures that the content is presented in the best possible way for users and simplifies the work for editors. Smart design and fast implementation – talk about bang for the buck!
Enhanced digital presence
The ambition is also to attract even more qualified employers to participate in Tekniksprånget. It is achieved by providing relevant information, guides, tools, workshops, and webinars.
With the new website, Tekniksprånget has noticeably increased its digital visibility. Tekniksprånget works through several other digital channels, not least the social media where young people are, such as TikTok.
Tekniksprånget has not only created a website, they have built a bridge towards a future filled with technological leadership and diversity in the tech sector. With their ambitious project and the new website, they are setting an inspiring standard for the future of technology in Sweden!
Contact us!
We are happy to help you develop a completely new website – or take care of and improve your current solution.
Erik Engberg
