Proxima is an AI assistant built into Optimizely CMS. It optimises your content, connects your SEO strategy to editors' daily work, and turns Google Analytics & Search Console data into clear, prioritised improvements, so you grow organic visibility and get more from every krona of ad spend.
From the editor writing a single page to the strategist steering site-wide SEO – Proxima AI Assistant scales with the way your team works.
Improve your content end-to-end – from translation and optimised metadata to sharper introductions, summaries, and overall quality.
Manage content quality across your entire site – from metadata, alt text, and FAQs to SEO insights, performance stats, and scalable optimisation.
Connect your data for smarter SEO – from page and keyword insights to planning, search volume, and ad spend in one place.
No exports, no separate SEO tools to learn. Proxima brings analytics, keywords and AI-assisted content straight into Optimizely. Integrates with GA4 and Google Search Console. Google Ads support coming soon.
Once I got started with the AI Assistant, it was a TOTAL GAME CHANGER!
Mia Odeh, Coor
A live SEO score and a plain-language checklist sit beside the editor inside Optimizely. Proxima flags what's missing - short titles, empty meta descriptions, thin content - and drafts fixes on request.
Scan the whole estate for missing metadata, ALT text and FAQs, then clear the backlog page by page. Proxima generates titles and descriptions you review and publish — translated and scaled across markets.
Clicks, impressions, CTR and average position stream in from GA4 and Search Console — per page and per keyword. Proxima shows what moved over the last 30 days and where the next opportunity sits.
Assign target keywords directly to pages in Optimizely. Editors see exactly what each page should rank for, get a live optimisation score, and Proxima checks the title, H1 and content against that goal.
The AI Assistant is useful in many ways - both to get inspiration for a new draft or to write creative image alt texts. We use it extensively.
Daniel Gineman, Elite Hotels
Dive into our Proxima AI Assistant and see how it works in practice. Access documentation, videos and editor guides to help your team make the most of it.
Get in touch and we'll demo the AI Assistant and help you turn content into traffic - and traffic into conversion!