Traffic Insights brings Google Analytics 4 (GA4) data into Proxima AI Assistant for Optimizely CMS. Use Traffic Insights in the manager to understand how people find and use your website. Use the Google Analytics tab in the AI Assistant gadget to understand the performance of the page you are editing.
If your administrator has already connected Google Analytics, you can start exploring reports immediately.
For site managers and marketers
- Open AI Assistant from the Optimizely CMS navigation.
- In the manager, expand Traffic Insights.
- Select the site you want to review, if a site selector is displayed.
- Open Live to see recent visitor activity, or open an available historical report to examine trends.
Optimizel your page based on the data and watch the impact!
Review the report's date range and filters before drawing conclusions.
For content editors
- Open the page you want to review in Optimizely CMS.
- Open the AI Assistant gadget.
- Select Google Analytics.
- Review the available page-level metrics and use them to decide what to improve.
For administrators: If no analytics data is available, follow Connect Google Services before using either view.