Proxima AI Assistant is built to do more than just generate content. It ensures your content is structured, optimized, and ready to perform across channels.
The result: better content, less manual work, and a more scalable way to manage digital experiences.
More than an AI writing tool
Most AI tools focus on one thing: generating text.
That’s the easy part.
The real challenge is maintaining quality, consistency, accessibility, and SEO across thousands of pages, languages, and assets.
That’s exactly where Proxima AI Assistant makes the difference.
Instead of being a standalone tool, it acts as a practical AI layer inside your CMS, embedded directly in the editorial workflow and designed to solve real content challenges at scale.
How it works
In simple terms, Proxima AI Assistant improves your content in three key ways:
1. Create & enhance
Generate content, adjust tone and length, fix spelling, and create summaries directly in the CMS.
2. Optimize at scale
Automatically generate metadata, alt texts, and translations, individually or in bulk across entire sites.
3. Manage & improve
Use built-in managers to scan your site, identify gaps, and continuously improve content quality, SEO, and accessibility.
No external tools. No copy-pasting. No manual audits.
What you get
AI-powered content creation
- Generate and refine content directly in the editorial interface.
Metadata & SEO optimization
- Automatically create titles and descriptions aligned with SEO best practices.
Alt text automation
- Generate and manage accessible alt texts across all pages and languages.
Built-in translation
- Translate content fields or entire pages with AI, directly in Optimizely.
Bulk processing for large sites
- Scan and update thousands of pages in one workflow.
Context-aware AI
- Tailor output based on your brand, tone, and editorial guidelines.
Why it matters
Content is no longer just about publishing, it’s about performance, accessibility, and scalability.
With Proxima AI Assistant, you can:
- Save hundreds of hours of manual editorial work
- Improve SEO and GEO visibility across your site
- Ensure accessibility compliance (WCAG, EAA)
- Increase content consistency across markets and channels
- Enable editors to focus on value creation instead of admin work
Instead of fixing content issues afterwards, you build quality into your workflow from the start.
Built for real editorial challenges
Modern websites often contain thousands of pages and assets. Keeping everything optimized manually is nearly impossible.
Proxima AI Assistant is designed to handle this reality:
- Identify missing or weak metadata across your site
- Detect and fix accessibility gaps (like missing alt texts)
- Generate FAQs to improve AI search visibility (GEO)
- Maintain consistency across languages and markets
With dedicated tools like Alt Text Manager, Metadata Manager, and FAQ Manager, editors can move from reactive fixes to proactive optimization.
Works with your Optimizely ecosystem
Proxima AI Assistant is built for:
- Optimizely CMS (CMS 12 & 13)
- Optimizely Commerce Connect
- Optimizely CMP (DAM support for alt texts)
It integrates directly into your existing setup, without complex implementation or new workflows.
AI Assistant + Opal = future-ready
Proxima AI Assistant delivers immediate value today, while preparing you for the next step.
Combined with Optimizely Opal, you get:
- AI-driven workflows and automation
- Smarter content orchestration
- A foundation for AI-powered marketing at scale
Start improving content today, while building for tomorrow.
Ready to scale your content with AI?
Whether you want to improve SEO, ensure accessibility compliance, or simply reduce manual work, Proxima AI Assistant helps you get there faster.
Book a demo or talk to an expert to see how it works in practice.
Smidig Alt-textoptimering – Se hur enkelt det är!
Epinovas Alt Text Manger hjälper dig att identifiera saknade Alt-texter och generera nya Alt texter på en minut! Titta på videon!