Joacim Broström
Joacim is Creative Director and leads our UX and Design business area, helping Epinova become an even stronger digital partner.
Can you describe your role and how you support our customers?
I'm Creative Director at Epinova, and together with our brilliant UX and design team — and all the other stars at Epinova — I help ensure the continued growth and success of our expanding design offering. It’s an exciting role, and I believe our customers are already experiencing the positive impact.
I also work hands-on with design in our client projects, which I really enjoy. It gives me the opportunity to stay close to the craft while shaping the bigger picture.
What does good design mean to you — and why is it important?
That’s a question I get a lot, and it's not easy to answer briefly. Visual design is highly individual — it depends on your perspective and what you value.
Good design can be almost invisible — everything just works, and the user doesn’t have to think twice. It can also be bold and expressive, elevating the experience and helping customers choose your product or service over a competitor's.
No matter the approach, the goal should always be to create a meaningful, intuitive, and delightful experience that reflects the brand and resonates with its audience.
The alternative to good design is bad design. There is no such thing as no design - Adam Judge
Why did you choose to join Epinova?
I had worked with Epinova on several projects before and knew the level of competence was high. That, combined with a great culture and truly nice people, made it an easy decision.
A big bonus is being part of the Nova Consulting Group network, which strengthens our customer offering even further.
