FOREX – A transformation to meet the future of travelers

FOREX, which has its roots in forex trading since 1965, has over the years constantly adapted to the needs of its clients and the changes in the market. When FOREX now set a clear ambition to not only consolidate its position as a leading player in travel currency but also broaden its offering with more services and products linked to travel, a robust new digital platform was an important piece of the puzzle along the way. 

After discontinuing its banking services, FOREX has once again focused on currency exchange, but now with a clear ambition to offer more for its traveling customers. By introducing products such as travel insurance, credit cards, and experiences, FOREX aims to be a reliable partner throughout the journey. This investment means a completely new strategic direction for FOREX, which helps to create a holistic experience for travelers! 

Our mission: A digital future for the entire Nordic Region 

As part of realizing this vision, Epinova helped FOREX modernize its digital presence. In collaboration with FOREX, we have created new websites for the Nordic markets – Sweden, Norway, Finland and Denmark. A cohesive platform for all Nordic markets that has resulted in a modern user experience and reflects FOREX's expanded product offering. 

The result is a complete solution where FOREX customers can smoothly manage everything from currency exchange to travel insurance, credit cards and other travel-related products and experiences both in-store and digitally. On the FOREX website, the modern traveler can now book flights and activities, and also other travel experiences or "travel necessities", creating a holistic experience. 

Value-driven, reusable and dynamic design

Together with colleagues at Nova Consulting Group, a user-friendly and visually attractive design was developed. To reflect the brand's values and interact with FOREX's other interfaces, design principles were created to support the design work. The principles form the basis for the design work and ensure that the website is experienced in the desired way and thereby provides value for both the customer and FOREX.

The design for the website was created in parallel with a design system, where reusable components can be reused and adapted for other digital applications. For example, for the app that makes it easier when customers are traveling.

The design track that the team chose to move forward with is called Bento grid. A concept that makes it easy to build dynamic layouts of smaller components, adapted to the content to be displayed. A solution that suits FOREX well as different types of information must work together.

A solution built for the future 

The solution gathers all Nordic markets under one digital umbrella and forms the basis for an updated digital presence. The platform mirrors FOREX's developed offering and strengthens their ability to reach out to customers both online and via store. 

Our solution, built on Optimizely and Epinova's framework, now serves as a hub for all FOREX services and it matches their changing business model and strategic direction. The platform provides a stable and secure foundation for FOREX's future digital presence and is designed to meet high standards of security and performance, while offering a seamless user experience. 

To streamline content migration, FOREX's editorial organization successfully utilized Epinova's AI Assistant. This not only made the job faster but also complemented the content with more inspiring text passages and enhanced the quality of the alt texts for images on the website. Learn more about Epinova AI-Assistant for Optimizely.

Our technical expertise and understanding of FOREX's strategic goals have resulted in a sustainable and scalable website that reflects their long-term ambitions to be more than just a currency exchanger – a complete travel partner for the modern traveler.