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Epinova Named Optimizely Customer Choice Partner of the Year – Nordics

At Optimizely’s first Partner Event of the year, gathering 250 partners across Europe and the Nordics (live and online), Epinova was honored with the most distinguished recognition of the evening: Customer Choice Partner of the Year Nordics.

Blue graphic with text announcing "2025 Customer Choice Partner of the Year NORDICS" and highlighting "Optimizely" and "Epinova" against a grid background.

This award carries particular significance, as it is based entirely on customer votes.

The motivation highlights what truly matters: deep platform expertise, measurable business impact, and long-term trust, qualities Epinova continues to deliver through its focused commitment to the Optimizely One platform.

Unlike jury-based awards, the Customer Choice recognition reflects real customer experience. It is not the result of campaigns or panels, but direct feedback from organizations that work with us every day.

While there are many factors behind this recognition, the feedback we hear most often from our clients is that we are proactive, says Linus Ekström, CEO of Epinova.

CEO Linus Ekström

We don’t just respond to immediate requests. We continuously identify new opportunities within Optimizely and our Proxima framework that can create value, improve efficiency, or unlock new capabilities. By building value once and distributing it across clients, we move beyond traditional consultancy models — and this award is a strong validation of that approach.

Linus Ekström, CEO Epinova

With Optimizely’s continued evolution, including the expansion of Optimizely One and the Opal AI orchestration platform, Epinova remains committed to helping clients translate new capabilities into measurable outcomes.

To our customers: thank you for your trust, collaboration, and ambition.
To Optimizely: thank you for a partnership built on innovation and shared progress.

This recognition reinforces our commitment to delivering long-term value — not just successful projects.