2025

Whether it's building a new website, implementing a marketing automation system, or getting to grips with AI, companies often view these as "projects." The appeal is clear: resources are allocated, timelines are set, and a tangible result is expected. However, this approach is often a significant misstep. Forward-leaning companies have learned that a "product" mindset is far superior. This article will explain the difference, why a product approach is more effective, and how it has transformed our business operations.

At Opticon, Optimizely unveiled new capabilities in Opal, its new marketing AI platform, alongside upgrades in experimentation, analytics, and asset management—signalling a push to expand impact beyond the web into broader marketing.

Managing redirects across multiple environments in Optimizely CMS can be a challenge, especially in a multi site solution. Redirects can often contain domain-specific paths, and harmonizing content between environments, domain-specific redirects can easily break. We've got a solution for that.

At Optimizely’s Stockholm roadshow, one thing stood out: AI is changing more than search and content — it’s transforming how brands build trust, relevance, and emotional connection.

As a senior solution architect working with Optimizely DXP, I've noticed a growing trend: bot traffic is steadily increasing across many client sites. These automated requests often target irrelevant or non-existent paths - like WordPress folders or .php files - and while they may seem harmless, they can trigger full 404 pages, consume unnecessary server resources, and in some cases, even count as page views.

In recent years AI has swept in like a revolution, promising UX gold and efficiency gains, leading many to ask whether UX designers will be replaced and passed to history. The answer is a little more complex than a simple yes or no, and perhaps also more hopeful.

When creating a Scheduled job you have the option to make the job stoppable, but what does it really stop?

In this blog post, we explore ways to improve the built-in validator functionality when working with asynchronous methods. We'll look at how to avoid common pitfalls like deadlocks and thread blocking by building an async-friendly validation approach with proper timeout and cancellation support.

Too many editors with admin rights? Let's explore how to split the admin roles in Optimizely CMS for better control and security of the administrative interface.

Enhance your editors user experience by adding custom flag thumbnails to the Optimizely CMS Language gadget.

Some hacks to get the media file icons a little bit more editor-friendly.

In a rapidly evolving business environment, staying informed of industry changes is crucial.

Experimentation is more than just A/B testing, it's a mindset and a structured approach to validating ideas, solving user problems, and driving meaningful outcomes.

Optimizely Data Platform (ODP) is a tool you’ll want in your stack. In this post, I’ll Walk you through how to get started with ODP as a developer - from adding the JavaScript tag, handling consent, and setting up environments, to verifying that your event tracking is working. We’ll also look at what ODP gives you out of the box with its automatic pageview event tracking.

In an increasingly digital world, ensuring that products and services are accessible to all individuals, including those with disabilities, is not just a matter of legal compliance but also a moral imperative and a competitive advantage.

Optimize user experience and increase conversion through experimentation. We describe different concepts and important topics within the field.