What is web experimentation?

We have listed the 6 most important things that give you new insights, data-driven decisions and in the long run increased ROI.

1. A/B testing

Compare two versions of a web page to see which one performs better in terms of user engagement, conversions, or other metrics. This could involve testing different layouts, headings, calls to action, or any other element on the page. 

2. Multivariate tests

Test multiple variations of different elements on a web page at the same time to determine the best combination to achieve your goals. For example, you can test different combinations of headlines, images, and button colors to see which combination produces the highest conversion rate. 

3. Personalization

Use data about your visitors to create personalized experiences tailored to their preferences and behaviors. With Optimizely Web Experimentation, you can create targeted experiments for specific audience segments, so you can deliver content that is more relevant and engaging to each visitor. 

4. Iterative Testing

Test and iterate (iterate) continuously on your website to optimize your website's performance over time. Use insights from past experiments to inform future tests and improvements, so you can steadily improve the user experience and achieve your goals more effectively. 

5. Integration with Analytics

Integrate Optimizely Web Experimentation with your existing analytics tools to gain deeper insights into how experiments impact KPIs and user behavior. This integration allows you to track and measure the impact of your experiments in real-time and make data-driven decisions. 

6. Mobile Optimization

Optimize the user experience on mobile devices by running experiments that are specifically targeted to mobile users. With Optimizely Web Experimentation, you can create mobile-specific experiments to test different designs, layouts, and features and ensure a seamless experience on all devices.