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Introducing FAQ Manager – turn your content into answers that convert

As user behavior rapidly changes due to fast adoption of AI, being visible in AI tools like Chat GPT and Claude is a key priority for many marketing teams. Having FAQ:s on your pages is one of the most important things that you can do to increase your AI visibility, but for most marketing teams, it's hard to get this done. We've created the FAQ Manager to help our clients increase their visibility to strengthen their brands and driving more traffic to their site.

A smarter way to create FAQs

FAQ Manager is a new feature in our Proxima AI Assistant, designed to make FAQ creation fast, structured, and actually manageable in everyday work. Instead of starting from scratch, editors can generate relevant questions and answers directly from the page content, with AI doing the heavy lifting.

From there, everything happens in one smooth flow:

  • Review and adjust questions and answers
  • Change order and structure
  • Remove or regenerate content
  • Lock selected questions while generating new ones
  • Publish directly to the page, in one click

You can work centrally in the Manager or directly in the page edit view, whichever fits your workflow best. And just as importantly, you’re always in control.

Built for how editors actually work

A common scenario we see:
Editors want to combine AI-generated FAQs with input from subject matter experts, or reuse existing FAQs already available across the site. FAQ Manager is built exactly for that.

You can:

  • Generate new FAQs from content
  • Add your own questions manually
  • Combine, refine, and structure everything in one place
  • No fragmentation. No unnecessary steps.

Screenshot of a FAQ page management interface showing options to review FAQ pages, with a preview of the FAQ page content titled

Why it matters

Well-structured FAQs do more than just “answer questions”.

They:

  • Improve visibility in search (SEO and AI-driven search)
  • Increase relevance and conversion
  • Strengthen accessibility and content clarity

And when you can create and maintain them at scale, without adding manual work, they become a real competitive advantage.

From “we should do this” to actually done

The feedback we’ve received so far has been consistent: “Why didn’t we have this earlier?”

FAQ Manager removes the friction.

It gives editors a practical, intuitive way to do something they already know is important, but rarely have time for. And that’s exactly what we aim for at Epinova: building tools that make everyday work easier for editors, content teams, and digital organisations.

Learn more about Proxima FAQ Manager