Optimizely Opal is an AI-powered orchestration platform built for modern marketing teams. Unlike traditional chatbots that focus on individual productivity, Opal helps entire teams work better together by automating complex workflows, enforcing guidelines, and connecting AI directly to your existing systems. Opal enables marketing teams to move beyond ad-hoc AI usage and instead build repeatable, scalable ways of working with quality, governance, and business outcomes built in.
What makes Opal different
Opal is designed for orchestration, not just conversation. The platform is built around four core building blocks:
- Agents – modular AI agents that perform specific tasks
- Workflows – multi-step automations that combine several agents
- Tools – secure connections to your back-office systems and data sources
- Instructions – business-specific guidelines such as tone of voice, accessibility, and brand rules
Together, these components allow you to automate real marketing work, not just generate content.
Key impacts of Opal orchestration
- Higher efficiency through automated marketing workflows
- Improved quality and consistency across content and reporting
- Reduced dependency on individual AI power users
- Better governance, compliance, and guideline adherence
- Faster insights from data, systems, and market signals
- A shared, scalable way of working with AI across teams
Opal is particularly powerful for recurring and cross-functional marketing tasks.
Epinova Opal Orchestration Onboarding
Many organisations explore AI, but struggle to turn experiments into real business impact. We often see two common approaches: individual exploration, which creates speed but leads to silos and inconsistent quality, or Optimizely traditional onboarding, which provides structure but results mainly in plans rather than implemented solutions.
Epinovas onboarding service helps you identify and implement the automation scenarios with the highest business impact.
What you get:
- Prioritised automation use cases tailored to your business
- Implemented workflows directly in Optimizely Opal
- Minimal time and effort required from your team
- Focus on measurable outcomes rather than lengthy planning
You leave with working automations, not just ideas.
Ongoing advisory and support
Epinova supports customers both during onboarding and long-term adoption of Opal. We help you continuously refine workflows, identify new automation opportunities, and ensure your AI initiatives stay aligned with business goals.
Our ambition is not just to help you use AI, but to help you stay ahead.
