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Upgrade to Optimizely CMS 12 & Commerce 14

Stay ahead with a future-proof, high-performing digital experience

In today’s digital landscape, keeping up with the latest technology is key to staying competitive and delivering exceptional user experiences. If you're still using an older version of Optimizely, now is the time to upgrade to CMS 12 and Commerce 14.

With Epinova’s expertise, the transition is seamless and packed with benefits. Explore why upgrading matters, how it impacts your organization, and how we can guide you through the process.

Why upgrade and how does it impact your organization?

Upgrading to Optimizely CMS 12 and Commerce 14 is a website modernization project that brings several benefits. Not only does it support improved accessibility which helps you comply with European Accessibility Act (June 2025), but it also improves performance and makes your business more sustainable. 

Whether you're a marketing professional, IT manager, or web editor, upgrading your old Optimizely setup comes with clear benefits. It lowers maintenance costs, streamlines workflows, and ensures compliance with the latest standards.

Enhancing your digital experience

Optimizely 12 offers a big leap in technology and provides access to new features that help you stay at the forefront. It improves security, performance, usability, and ensures future compatibility as older Optimizely versions reach end-of-support. More efficient development and maintenance also save costs.

But Optimizely is so much more. With Optimizely One ecosystem thers is a suite of benefits:

  • AI Support: Leverage advanced AI mechanisms for smarter, data-driven decision-making. 
  • Data-Driven Approach: Harness the power of data to optimize operations and boost customer engagement.
  • Personalization: Deliver tailored experiences to your audience, enhancing engagement and conversions.
  • Experimentation: Test different strategies and approaches to continually improve your online presence.
  • Composable Architecture: Customize your platform with flexible architecture that adapts to your business needs.

Epinova modernization offerings

Illustration of Epinova three upgrade alternatives in a diagram

Epinova Upgrade Assessment

When it’s time to upgrade, improve, or rebuild your Optimizely solution, you need a solid foundation for decision-making. Our Upgrade Assessment helps you evaluate your current setup and determine the best path forward.  

Key questions we help you answer

  • What is the quality of our current solution?  
  • Does it meet today’s and tomorrow’s requirements?  
  • Do users get the system support they need for efficient content management?  
  • How complex and costly will an upgrade be?  
  • Would a rebuild be a better option?  

Make an Informed Decision 

Our Upgrade Assessment is based on an in-depth solution review, giving you:  

  • Reduced uncertainty and better risk control  
  • Clear insights into upgrade complexity for your specific solution  
  • Identified risk areas and challenges  
  • Alternative options to upgrading  

Epinova offers three upgrade alternatives:

  • Upgrade and keep existing templates
  • Improve and modernize existing templates
  • Rebuild with new modern templates and enhanced UX/UI and accessibility 

Upgrade – an efficient and stable upgrade

After the assessment, we offer a time- and cost-estimated upgrade based on the findings.

Efficiency with our Upgrade Tool

Epinova has developed an Upgrade Tool that significantly reduces the time needed for upgrades compared to manual processes. This minimizes effort, cost, and risk.  

  • Minimized risk - we tailor every project to reducing risk and ensuring a smooth transition.  

Improve – modernizing your web solution

If your backend is in good shape but your frontend needs modernization, we can upgrade, adapt, and improve your solution to:  

  • Meet accessibility standards  
  • Enhance performance through frontend improvements  
  • Address new business needs  

Benefits of frontend enhancements

  • Higher Conversion Rates – Faster page load with optimized JavaScript, caching, and image delivery  
  • Enhanced User Experience – Modern frameworks for richer interactions  
  • Improved Accessibility & SEO – Better semantic HTML and structured data for higher search rankings  
  • Easier Maintenance & Scalability – Reusable frameworks for efficient design iterations  

Rebuild – a fresh start with Epinova Acelerator

If an upgrade isn’t the best choice, we offer a modern, high-performing, and accessible web solution with our Accelerator, built on Epinova’s Optimizely framework.  

Why choose the Accelerator?

  • Proven framework – Built on extensive customer projects  
  • Component-based structure – Efficient, reusable design 
  • Validated and continuously updated  

Increased efficiency for editors 

  • Manage multiple sites, brands, and layouts 
  • Advanced search and filtering
  • Integrated AI Assistant 
  • SEO-optimized with responsive images and editor guidance  

Developer enhancements

  • Security & DevOps – Optimized for stability  
  • Monitoring & Quality Control – Ensuring performance and compliance  
  • Productivity Boost – Faster deployment and iteration  

Key benefits

  • Fast time to market
  • Improved efficiency
  • Improved Accessibility & SEO 
  • Low total cost of ownership 

With Epinova’s expertise, you can confidently upgrade, improve, or rebuild your digital solution—minimizing risks and maximizing efficiency. Let’s future-proof your web presence together!

Get in touch with me!

Contact me and let us help you navigate the upgrade to Optimizely CMS 12 and Commerce 14. With our expertise and proven solutions, we’ll ensure a smooth transition and maximize the benefits for your business.