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Epinova Content Migration Engine

Seamless migration to Optimizely — less effort, faster value, better experiences

With the Epinova Content Migration Engine, you can migrate content structures with text, images and blocks to your new solution regardless of platform and with maintained SEO!

The Epinova Content Migration Engine is designed to mitigate common risks associated with content migration, such as time-consuming processes, delayed project launches, budget overruns, and potential negative impacts on SEO visibility. With our engine, content is efficiently migrated from a wide range of CMS platforms into Optimizely, minimizing manual intervention and ensuring a smooth, reliable transition for your structure and content.

Supported source platforms

  • Optimizely 9, 10, 11
  • Sitecore
  • WordPress
  • Umbraco
  • Contentful
  • Sanity
  • Drupal
  • Acquia
  • Kentico

Additional platform connectors can be developed on request, with timelines varying based on complexity.

Complex content type remodelling

Illustration showing the flow of data in Content Migration Engine

Customizable transformations tailor the content migration to your needs, such as:

  • Mapping properties and content types
  • Converting shared blocks to inline blocks
  • Handling multi-lingual content
  • Removing obsolete properties
  • Complex transformation based on multiple properties can be developed
  • Transform content based layout systems

Key features

  • Migrate entire sites or specific sections, aggregate content from multiple CMS platforms with ease
  • Supported content types include, among others: pages, media libraries, forms, and taxonomies
  • Generates reports of old and new URLs that can be used for redirects to not loose SEO value
  • Generates a list of TODOs for editors when automatic mapping isn’t feasible
  • Layout systems can be converted as part of the migration process.
  • Delta migrations  that makes it possible to migrate over new or updated content during the migration project before going live.

Digital assets migrations

The content Migration Engine also supports to separate out assets from the CMS to the Optimizely CMP Digital Assets Manager. This moves assets from the CMS to the DAM, while also updating the links to the assets in the CMS content. This can be used as a stand alone tool for existing Optimizely CMS clients that are implementing Optimizely CMP, but also as part of full migration from an external CMS to separate CMS content and digital assets.

The CMS to CMP migration tool is offered to a stand alone extension that can be installed to your Optimizely CMS site from the Optimizely Nuget feed. This requires a product license to run migrations. Contact us for a quote.

Get in touch

For inquiries about our Epinova Content Migration Engine or to discuss your migration needs, reach out to Linus!

Linus Ekström