Built to accelerate, migrate, and enable AI
Proxima is an accelerator platform that helps organisations move faster with Optimizely, from new builds to complex migrations and AI-enabled ways of working. Instead of starting from scratch, teams build on a proven, continuously evolving foundation that reduces risk and shortens time to market.
It supports smooth migrations to Optimizely DXP, including content and media, while keeping editors productive throughout the transition. Built-in AI capabilities help improve content quality, accessibility, and efficiency.
A foundation that grows with your organisation
Proxima provides a stable, high-performance foundation designed for long-term use. Reusable templates and components enable fast delivery while maintaining quality, security, and SEO across sites and brands. The platform evolves continuously to meet new technical, regulatory, and business needs.
For organisations with multiple brands or markets, Proxima ensures a consistent editorial experience while allowing each brand to express itself clearly and independently.
A proactive approach
The Proxima framework is continously updated with new and improved functionality which makes it easier to stay ahead of the curve. With lots of clients using Proxima and Optimizely we can make it much easier to be on the latest version of Optimizely and to use the latest functionality - all to get the most value out of your investment.
Why organisations choose Proxima
- Faster time to market without compromising quality
- More efficient content production with AI-assisted editor tools
- Consistent brand experience across sites, markets, and channels
- Better SEO, accessibility, and performance by default
- Less dependency on custom development and key individuals
- A future-proof platform that evolves with your strategy