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Meet Andreas Jilvero

where Commerce, technology and customer trust come together

With 15 years of .NET experience and ten years with Optimizely, I’ve spent much of my career solving complex technical problems. Today, I’m just as interested in what sits behind the technology: the customer’s business, the people and what we’re trying to achieve. Now I’m joining Epinova as Commerce Lead.

Andreas Jilvero

It started with the thrill of solving a difficult problem

At heart, I’m a backend developer. I found my way into .NET about 15 years ago and started working with Optimizely five years later. I think many developers will recognise that slightly addictive feeling you get when you finally solve a complex problem with a really elegant piece of code. That feeling was probably what got me into IT in the first place.

Over the years, though, my motivation has broadened. I still love technology and solving difficult problems, but today I’m equally motivated by being a good consultant, understanding the customer and working with people I enjoy being around.

Commerce is about more than technology

At Epinova, I’m joining as Commerce Lead. The exact shape of the role will naturally develop over time, but the core of it is something I really enjoy: taking responsibility for both the customer relationship and the team’s delivery.

I've always had a genuine interest in business, and particularly in understanding the business of the customer I'm working with. I think that helps me be pragmatic.

A technically perfect solution isn't necessarily the right solution if it doesn't solve the right problem. So for me, a big part of the job is understanding what the customer is actually trying to accomplish and finding the best way to support that with technology. In the end, consulting is very much built on trust.

AI: adapt or…

AI changes quite a lot of what we've become used to in this industry. There's almost an evolutionary feeling to it: adapt or... Personally, I'd rather adapt than spend too much time finding out what the alternative means.

Suddenly, there are new expectations on all of us to stay relevant. Maybe that sounds slightly intimidating, but I actually find it quite motivating. It means there will always be new things to learn and new assumptions to challenge. There's no point getting too comfortable.

What I find particularly exciting is exploring how we can use AI not just to make ourselves more effective, but to improve what we deliver for our customers.

We have a lot of experience and established ways of working, and that still has enormous value. But AI also gives us an opportunity to question some of those ways and discover whether there is now a better solution.

For me, the interesting part isn't AI for the sake of AI. It's figuring out where it actually makes a difference.

In some ways, I've already had a two-year onboarding

Joining Epinova doesn't feel entirely like joining a new company. For the past two years, I've worked as a subcontractor with Epinova Norway. So you could say I've already had a rather long onboarding.

Initially, what attracted me to Epinova was its clear position as an Optimizely specialist. Over time, though, I also got to know the people and the culture, and that became just as important. There's something very appealing about working somewhere with deep specialist knowledge but without too much prestige around it.

And I also get the opportunity to continue working with customers I've come to know really well. I like that continuity. I'm starting something new without having to leave everything I've built behind.

What am I looking forward to?

Perhaps surprisingly, one of the things I'm looking forward to most is the social side of joining Epinova. I've already been lucky enough to discover a few fellow football fanatics among my new colleagues.

And after just a few days in the office, I've found myself listening in on conversations about all sorts of interesting things, perhaps unsurprisingly, quite a lot about AI.

I really enjoy hearing how other people are experimenting, both professionally and personally, and I want to absorb as much of that as I can.

That's one of the things I value about being surrounded by curious people. You inevitably start learning from each other.