The power of an integrated DXP: Maximize your ROI with Optimizely
Navigating today's digital landscape can be a daunting task, particularly when your CMS platform is more of a hindrance than a help. Outdated systems bring a host of issues - accessibility concerns, inefficient workflows, rigid templates, high maintenance costs, and security vulnerabilities.
The Urgency of Accessibility Compliance
In the midst of these challenges, the European Accessibility Act is coming into effect this June. This Act mandates that all companies selling goods or services in the EU have accessible websites, making the need for an efficient, cost-effective CMS platform more critical than ever.
At Epinova, we have developed solutions to help you navigate this digital terrain. We offer accelerators - the Epinova Framework and Epinova Content Migration Engine - to reduce time and budget spent on website projects and lower the threshold associated with switching CMS platforms.
Optimizely, a world-leading digital experience platform (DXP), stands as our platform of choice. Its integrated suite of tools, AI support, and industry recognition from Gartner, Forrester, and IDC, make it an exceptional choice for businesses looking to elevate their digital presence.
Real results: success stories from Elite Hotels & Coor
But why Optimizely? Let's talk about ROI.
Our client Elite Hotels saw an increased SEO visibility of over 40% the first year after their launch of their new platform, while also increasing their conversion rate by around 25% as well as an increased customer satisfaction.
Nordic facility management company Coor were able to modernize their web experience and move 13 sites to a new modern experience with reduced maintenance costs due to utilizing the power of our accelerator as well as migration engine.
Forrester's Total Economic Impact report (TEI) found that an investment in Optimizely's DXP to deliver an ROI of 370% over 3 years in average.
These success stories underscore the transformative power of moving from a traditional CMS to an integrated DXP. An integrated DXP not only keeps pace with the demands of modern marketing but also propels businesses towards growth and innovation.
Tackling the transition: a CMO’s perspective
I understand that for many CMOs, the prospect of changing systems may seem daunting. The effort and energy required to secure a budget and manage the transition can be substantial. However, the benefits on the other side - increased efficiency, innovation, and a significant ROI - make the effort worthwhile.
Making migration seamless with Epinova
At Epinova, we aim to make this transition as smooth as possible. Our Epinova Framework and Content Migration Engine ensure a seamless migration of content, consolidate websites, and offer a simpler, more efficient CMS experience.
In today's digital age, modern solutions bring clear advantages: accessibility compliance, high efficiency, low cost of ownership, better utilization of platform investments, lower maintenance costs, increased innovation, improved website performance, and security compliance.
If you’re ready to take the leap, Optimizely and Epinova are here to make your digital transformation journey a success. Let's work together to create a more accessible, efficient, and secure digital future.
Read more about our Epinova Content Migration Engine
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