Blog posts from 2026

The transparency requirements in Article 50 of the EU AI Act came into effect on 2 August 2026. Most organisations will hardly notice them, but if you work with website content, chatbots or digital customer interactions, it’s time to understand what they mean for you. In this article, we look at what the rules mean for those working with websites and digital communication, and what we at Epinova recommend you do about them.

Optimizely's latest repositioning isn't just a brand refresh. It reflects a broader industry shift from platform consolidation to AI-powered execution. The question is no longer whether agentic marketing is coming, it's whether enterprise organizations are ready for what comes next.

Running Optimizely Web Experimentation alongside Cookiebot can leave you with an unclassified cookie count that keeps growing, no matter how many times you clear it. Here is why it happens and how to fix it.

Modern search spans SEO, AEO, GEO, AIO and SXO - focus on customer journeys, visibility and better search experiences.

350 partners. One iconic venue. A former Finance Minister, and even Vikings. Some events just check the box. Others change how you see your industry. This was the latter.

Why accessibility overlays fail, what the evidence shows, and where to go from here.

Many organizations running Optimizely CMS 12 (or earlier versions) will soon face the question of when and how to upgrade to Optimizely CMS 13, and what such an upgrade will mean for them.

As we’ve wrapped up 2025 and step into 2026, I wanted to share some personal reflections on how the digital landscape around websites and digital applications is evolving and where we see our clients placing their focus right now.