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AI Assistant gets a major SEO upgrade: from content creation to data-driven optimization

Epinova's Proxima AI Assistant now connects directly to the tools that matter most for digital performance, helping editors make smarter SEO decisions without leaving Optimizely.

Glowing green AI assistant and analytics dashboard interface on a dark background, with search, chart, and cloud icons.

For many organizations, SEO insights live in one place while content is created somewhere else. The result? Valuable recommendations from SEO specialists often struggle to reach the people actually responsible for updating and improving content.

That's exactly the challenge Epinova's latest Proxima AI Assistant release addresses.

The new SEO Manager extends AI Assistant with direct integrations to Google Analytics, Google Search Console, and Google Ads, bringing performance insights directly into the Optimizely editing experience.

Instead of switching between multiple tools, editors can access the context they need where they already work.

Turning SEO insights into action

While many AI tools focus on generating content, SEO Manager focuses on helping organizations act on real performance data.

By connecting content, search visibility, traffic data, and optimization recommendations, editors gain a clearer understanding of:

  • How pages are performing
  • What content should be prioritized
  • Where optimization efforts can have the greatest impact
  • How SEO recommendations connect to day-to-day content work

This helps bridge a common gap between marketing teams, SEO specialists, content editors, and external agencies.

 

The goal has never been to build just another AI tool. We want to connect the dots between performance data, SEO expertise, and the content work happening in Optimizely every day. That's where the real value is created.

Linus Ekström, CEO, Epinova

A feature customers immediately understand

Since introducing the SEO functionality, customer response has been overwhelming.

What makes the feature stand out is its simplicity. Instead of requiring editors to learn yet another analytics platform, SEO Manager delivers insights directly within the CMS.

We've worked with AI Assistant for almost three years, but since adding the SEO functionality, it's become one of the most successful additions we've launched. Customers immediately understand the value. Linus Ekström, CEO, Epinova

Built for enterprise content teams

The release also includes enhanced contextual capabilities, allowing organizations to tailor AI outputs based on market-specific requirements, language preferences, and brand guidelines.

For large organizations operating across multiple markets, this means AI-generated content can better reflect local needs while remaining aligned with global standards.

Combined with ongoing investments in analytics, accessibility, site performance, and reporting capabilities, AI Assistant continues to evolve into a central hub for digital optimization inside Optimizely.

Bringing SEO closer to the people who create content

The reality is that successful SEO isn't just a specialist discipline. It depends on hundreds of content decisions being made correctly every day.

By bringing performance insights directly into Optimizely, AI Assistant helps content teams make better decisions faster, without adding complexity.

That's why SEO Manager is quickly becoming one of the most talked-about features in the Epinova AI Assistant ecosystem.

Analytics dashboard showing keyword performance, organic search metrics, and paid ad spend with a line graph.
Analytics dashboard showing keyword performance, organic search metrics, and paid ad spend with a line graph.

Want to see SEO Manager in action?

and discover how AI Assistant helps connect SEO strategy, analytics data, and content operations directly inside Optimizely.