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Epinova grows its senior expertise in Commerce and Optimizely

Epinova welcomes Mikael Mansour, Tech Lead and Optimizely MVP, and Andreas Jilvero, Commerce Lead, strengthening our expertise in digital commerce and the Optimizely ecosystem as AI reshapes digital experiences.

Andreas Jilvero, Commerce Lead and Mikael Mansour, Tech Lead and OMVP

The digital landscape is changing quickly. AI is creating new possibilities, new ways of working and new expectations, while organisations still need digital platforms that are stable, scalable and capable of delivering measurable business value.

For Epinova, this makes deep specialist expertise more important, not less.

The two new colleagues bring different but highly complementary perspectives, combining many years of technical experience with business understanding, customer focus and a strong curiosity about what comes next.

Strengthening Epinova’s Commerce capabilities

Andreas Jilvero joins Epinova as Commerce Lead, bringing 15 years of .NET experience and ten years of working with Optimizely.

His role combines deep technical expertise with a strong focus on customer dialogue, business understanding and delivery. As Commerce Lead, he will help strengthen Epinova’s Commerce capabilities and the connection between technology, customer needs and business value.

Andreas Jilvero portrait

To me, consulting is very much built on trust. I want to understand what the customer is actually trying to achieve and combine that with what I know works in practice. With AI also changing how we work and what is possible, there are constantly new things to learn and explore. That makes this an incredibly exciting time to work with Commerce.

Andreas Jilvero, Commerce Lead

Andreas already knows Epinova well, having worked with Epinova in Norway as a subcontractor for the past two years. Epinova’s position as an Optimizely specialist initially attracted him, while working closely with the company also gave him the opportunity to get to know the people and culture before joining the team.

Adding another OMVP to Epinova’s Optimizely expertise

Mikael Mansour joins Epinova as Tech Lead and full-stack developer, with particular strength in backend development. He is also an Optimizely Most Valuable Professional (OMVP), recognising his active contribution to the Optimizely community and ecosystem.

With AI accelerating change across the digital landscape, Mikael sees curiosity and the willingness to challenge established ways of working as increasingly important.

Mikael Mansour portrait

AI is challenging how we think and work, and that’s what makes it so exciting. For me, it’s about staying curious and using my experience to help customers understand what is actually useful, explore new opportunities and build solutions that create real value.

Mikael Mansour, Tech Lead & Optimizely Most Valuable Professional

Investing in expertise that creates customer value

The two recruitments strengthen Epinova at a time when customers are navigating rapid technological change, growing expectations on their digital experiences and new opportunities created by AI.

For us, growth is not primarily about becoming more people. It’s about adding the right expertise. Andreas and Mikael strengthen us in areas that are strategically important for our customers and for Epinova: Commerce, senior technical leadership and deep Optimizely expertise. Recruiting an OMVP while at the same time strengthening our Commerce capabilities is something we’re genuinely proud of.

Linus Ekström, CEO, Epinova

Epinova has delivered more than 200 Optimizely-based solutions across the Nordics and combines strategy, design, development, AI and optimisation with its own accelerator platform, Proxima.

With Andreas Jilvero and Mikael Mansour joining the Swedish team, Epinova continues to strengthen the specialist expertise needed to help customers not only solve today’s digital challenges, but prepare for what comes next.

 

Get to know Andreas Jilvero and read more about his view on Commerce, AI and trusted customer relationships