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NOVA becomes one company

At the turn of the year, NOVA Consulting Group plans to bring its Swedish and Norwegian companies together under one unified organization and brand. The change marks the largest transformation in NOVA's history and creates new opportunities for collaboration, innovation and customer value in an increasingly digital and AI-driven market.

Minimalist logo design on a muted green background with large white NOVA lettering and smaller brand name variations below.

Since its founding in 2007, NOVA has grown through a combination of entrepreneurship, specialist expertise and acquisitions. Today, the group consists of twelve companies across Sweden and Norway, with more than 500 employees serving organizations throughout the Nordic region.  

At the turn of the year, these companies are planned to come together under one shared brand and organization: NOVA. 

Bringing specialist expertise together 

For many years, NOVA has built strong specialist environments across areas such as digital experience platforms, web development, e-commerce, digital marketing, Microsoft solutions, strategy, AI, data and analytics. The planned change brings these capabilities closer together while preserving the specialist expertise that has always been the foundation of the group.  

For Epinova, this means becoming part of a larger and more integrated organization where specialists from across the group can collaborate more closely, share knowledge and deliver broader solutions to customers. 

Within the new structure, Epinova will become part of NOVA's Digital Experience, E-commerce & Marketing business area, alongside Pineberry, Dekode, Rocket and Novacare.

Together, these specialist environments will form one of the largest digital services organizations in the Nordic region.

Adapting to a changing market 

The change reflects how customer expectations are evolving. Organizations increasingly seek partners that can combine deep specialist knowledge with broader strategic and technical capabilities. At the same time, AI and new technologies are rapidly transforming the market and creating new demands for both businesses and service providers.  

This is a logical step based on how we see the market evolving. Customers increasingly expect broader expertise, greater ownership and more proactive solutions from their partners. These are areas where NOVA has always been strong, but by bringing our specialist environments even closer together, we can strengthen our offering further. That is essential in a market where AI is transforming how both we and our customers work. Together, we will be even better positioned to help our customers succeed in the future.

Linus Ekström, CEO, Epinova Sweden

The next chapter for NOVA 

The ambition behind the planned consolidation is to combine the strength of specialized expert environments with the advantages of operating as one company. By removing barriers between today's companies, NOVA aims to create stronger customer offerings, accelerate innovation and unlock new opportunities for collaboration and growth across the Nordic region.  

For Epinova, this marks an exciting new chapter. By becoming part of one unified NOVA, we gain even greater opportunities to collaborate across disciplines, accelerate innovation and help our customers succeed in a rapidly evolving digital landscape. 

Together, we are building something bigger than any one company could achieve on its own, while continuing to deliver the expertise, passion and customer focus that have defined Epinova from the very beginning. As we come together under one brand, we look forward to helping our customers navigate the future of digital experiences, commerce, marketing, data and AI as one NOVA.

We look forward to shaping the future together under one name. 
  
Read more about NOVA's planned organizational changes in the official press release.