Eventually we asked ourselves a simple question:
Why are we rebuilding the same things over and over again?
That question became Proxima.
Turning experience into products
Proxima isn't a side project. It's how we work.
Instead of solving the same problems in every delivery, we've turned years of experience into reusable products, tools and proven ways of working.
The result is faster deliveries, less technical debt and more time spent on what actually creates value - solving each customer's unique business challenges.
Today we're taking the next step.
We're opening up much more of Proxima through our new Product Center, making products, documentation, guides and best practices available to customers, partners and the wider Optimizely community.
More than documentation
The Product Center isn't just a place to download manuals. It's where you'll find everything needed to understand, evaluate and start using Proxima:
- Product overviews
- Demo videos
- Developer documentation
- Editor guides
- Best practices
Everything in one place, built from real customer projects rather than theory.
Products built to solve real problems
Several Proxima products are available for both customers and Optimizely partners.
Whether you're planning a migration, modernising an existing solution or looking for smarter ways to work with content, Proxima helps you move faster.
Today the portfolio includes:
- Proxima AI Assistant – bringing AI, SEO and editorial workflows together inside Optimizely CMS.
- Content Migration Tool – making CMS migrations faster, safer and far less manual.
- DAM Migration Tool – preserving assets, metadata and structure when moving DAM platforms.
Every product includes documentation, guides and videos to help teams get started quickly.
Built to share. Built to deliver.
Not everything in Proxima is available as a standalone product.
Our Accelerator Platform remains exclusive to Epinova. It's the technical foundation behind every Optimizely solution we deliver, helping our teams launch faster, reuse proven components and focus on solving new business problems instead of rebuilding old ones.
It's the same philosophy that runs through everything we build:
Turn experience into products.
Explore Proxima
Whether you're an Optimizely customer looking to get more from your platform or a partner searching for proven products to complement your own deliveries, the Product Center is designed to help you move faster.
Have a look around. We think you'll find something useful.
Explore the Proxima Product Center
After all, the best solutions aren't the ones you rebuild. They're the ones you keep improving.