By connecting to Google Search Console and Google Analytics, SEO Manager helps your organisation improve visibility, strengthen rankings, and create content that drives measurable business results.
No more switching between tools. No more guessing what to optimize. Just actionable insights directly in your editorial workflow. Proxima SEO Manager combines strategic SEO oversight with practical editorial support directly inside Optimizely.
What is Proxima SEO Manager?
Proxima SEO Manager is an AI-supported SEO and content optimisation tool built for modern digital teams working in Optimizely.
The solution combines two perspectives:
- A Manager view for centralized SEO governance and performance tracking
- An SEO Assistant directly inside the editor experience
Together, they help organisations align around common SEO goals while making optimisation easier for editors in their daily work.
Editors can:
- Set target keywords per page
- Track rankings and visibility
- Get optimisation guidance while editing
- Improve metadata, structure, and readability
- Understand how pages perform directly in the CMS
The result is a more data-driven and scalable way of working with SEO, without adding friction to editorial workflows.
SEO where the work happens
Most organisations already have access to SEO data. The challenge is that editors rarely work where that data exists.
Proxima SEO Manager changes that by bringing insights from Google Search Console and Google Analytics directly into Optimizely. Editors no longer need to jump between tools, export reports, or rely on SEO specialists for every decision.
Instead, they can see:
- Which keywords a page ranks for
- How rankings change over time
- Which pages drive visibility and traffic
- What should be improved before publishing
This creates a much tighter connection between content creation, SEO performance, and business outcomes.
Built for modern search behaviour
Search is changing rapidly. Traditional SEO now overlaps with AI-driven discovery, GEO (Generative Engine Optimization), social visibility, and structured content strategies. Visibility is no longer only about ranking blue links in Google, it’s about helping your content appear where users search, ask, compare, and discover.
Proxima SEO Manager helps organisations adapt to this shift by making optimisation a continuous part of content operations rather than a separate specialist process.
The result:
- Better visibility
- Stronger relevance
- Higher-quality content
- Increased conversion potential
- Built for scale
For organisations managing multiple sites, markets, languages, or large volumes of content, SEO work quickly becomes difficult to coordinate.
Proxima SEO Manager helps standardise and scale SEO efforts across teams and markets while still giving editors flexibility in their day-to-day work.
Whether you manage 100 pages or 100 000, the platform helps you:
- Maintain consistent SEO standards
- Align around shared keyword strategies
- Improve governance and visibility
- Reduce manual reporting and follow-up
A part of Proxima AI Assistant
SEO Manager is included in Proxima AI Assistant, Epinova’s AI-supported toolkit for smarter content operations in Optimizely.
Together with features like FAQ Manager, Metadata Manager, and Alt Text Manager, SEO Manager helps organisations work faster, improve quality, and scale content operations more efficiently.
SEO Manager is included in Proxima AI Assistant - read more here
Why use an AI-driven SEO manager?
1. Better visibility and rankings
Understand what drives visibility and optimize content continuously based on real data, not assumptions.
2. Faster editorial workflows
Editors get actionable SEO guidance directly where they work, reducing dependency on separate SEO specialists and tools.
3. Stronger content quality
Improve metadata, keyword alignment, readability, and structure consistently across your site.
4. Better collaboration between teams
Align editors, marketers, SEO specialists, and business stakeholders around shared goals and measurable outcomes.
5. Scalable SEO operations
Manage SEO across multiple markets, brands, and websites without creating fragmented workflows or governance challenges.
How it works
Once connected to Google Search Console and Google Analytics, Proxima SEO Manager gives you access to performance insights directly inside Optimizely.
In the Pages view, you can see how pages and products perform from an SEO perspective over time, including visibility, keyword performance, and traffic trends.
In the Keywords view, you can explore how your site ranks across target keywords, monitor changes over time, and identify optimisation opportunities.
Editors also gain access to the built-in SEO Assistant directly in the editing experience, where they can:
- Optimize target keywords
- Improve metadata and structure
- Preview how content appears in search and social channels
- Monitor page-level performance while editing
The result is a much more connected and practical way of working with SEO, directly inside the CMS.
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