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Epinova expands into Finland and strengthens its Nordic presence

Stockholm, Oslo

Epinova continues its Nordic growth journey by establishing a presence in Finland, an important step in the company’s ambition to help more organisations create scalable, high-performing, and future-ready digital experiences.

Three blurred men sitting on a bench in a garden, with trees and historic buildings in the background.
Tomi Jukka Panttila - Customer Value & Strategy Advisor Finland, Inge Halvorsen - CEO Epinova Norway, Linus Ekström - CEO Epinova Sweden

The expansion comes at a time when many organisations are rethinking how their digital platforms should support growth, customer experience, AI adoption, and long-term competitiveness. And according to Epinova, the shift is no longer just technical - it’s strategic. 

As part of the investment, Epinova welcomes Tomi-Jukka Panttila as Customer Value & Strategy Advisor in Finland. With decades of experience in digital business development and deep expertise within the Optimizely ecosystem, Tomi-Jukka will help Finnish organisations turn digital platforms into stronger business drivers.

Linus Ekström

Finland is a very exciting market right now. Many organisations are facing the same challenge: how do you modernise your digital platform to handle the needs in an AI first world? That’s where we believe Epinova can make a real difference in combining deep technical expertise with a strong focus on business value, experimentation, and continuous improvement

Linus Ekström, CEO at Epinova

Over the years, Epinova has delivered more than 200 Optimizely-based solutions across the Nordics. The company is known for combining strategy, design, development, AI, and optimisation with its own accelerator platform, Proxima, helping organisations reduce complexity, speed up delivery, and continuously evolve their digital experiences. 

But the expansion into Finland is about more than opening up a new market. It’s about strengthening Nordic collaboration and being closer to organisations operating across multiple countries, teams, and digital ecosystems. 

Tomi-Jukka Panttila

Joining Epinova felt like a natural next step for me. What stands out is the combination of innovation, technical excellence, and a very pragmatic business mindset. There’s a clear focus on creating real impact - not just delivering projects.

Tomi-Jukka Panttila, Customer Value & Strategy Advisor Finland

Epinova also sees growing demand in areas such as AI-supported content operations, Optimizely modernisation, experimentation, and scalable digital governance, especially as organisations prepare for a more AI-driven way of working.

The organisations moving fastest right now are the ones treating their digital platforms as products - not projects. That means working iteratively, making decisions closer to data, and continuously improving both customer experience and internal workflows. We see huge interest in that across the Nordic market, says Linus Ekström.

 With the expansion into Finland, Epinova continues to strengthen its position as one of the leading Optimizely-focused digital agencies in the Nordics. 

Want to know more about Epinova in Finland?

Get in touch with us.

Read the interview with TJ 

Epinova is part of the Scandinavian agency group NOVA Consulting Group.

Do you want to know more about Epinova?

If you want to know more about Epinova and how we collaborate within the Nordics and our presence in Finland - get in touch with me and I'll be happy to tell you!

Linus Ekström