Blog posts from 2026

Running Optimizely Web Experimentation alongside Cookiebot can leave you with an unclassified cookie count that keeps growing, no matter how many times you clear it. Here is why it happens and how to fix it.

I often tell clients that SEO today is a lot like maintaining a house. It's not enough to paint the façade. You also need to make sure the foundation is solid, the plumbing works, and that people actually enjoy spending time inside. Not the most exciting analogy, perhaps, but it's true. Search in 2026 works the same way. There are no shortcuts.

350 partners. One iconic venue. A former Finance Minister, and even Vikings. Some events just check the box. Others change how you see your industry. This was the latter.

Why accessibility overlays fail, what the evidence shows, and where to go from here.

Many organizations running Optimizely CMS 12 (or earlier versions) will soon face the question of when and how to upgrade to Optimizely CMS 13, and what such an upgrade will mean for them.

As we’ve wrapped up 2025 and step into 2026, I wanted to share some personal reflections on how the digital landscape around websites and digital applications is evolving and where we see our clients placing their focus right now.