The Epinova blog

Whether it's building a new website, implementing a marketing automation system, or getting to grips with AI, companies often view these as "projects." The appeal is clear: resources are allocated, timelines are set, and a tangible result is expected. However, this approach is often a significant misstep. Forward-leaning companies have learned that a "product" mindset is far superior. This article will explain the difference, why a product approach is more effective, and how it has transformed our business operations.

At Opticon, Optimizely unveiled new capabilities in Opal, its new marketing AI platform, alongside upgrades in experimentation, analytics, and asset management—signalling a push to expand impact beyond the web into broader marketing.

Managing redirects across multiple environments in Optimizely CMS can be a challenge, especially in a multi site solution. Redirects can often contain domain-specific paths, and harmonizing content between environments, domain-specific redirects can easily break. We've got a solution for that.

At Optimizely’s Stockholm roadshow, one thing stood out: AI is changing more than search and content — it’s transforming how brands build trust, relevance, and emotional connection.

As a senior solution architect working with Optimizely DXP, I've noticed a growing trend: bot traffic is steadily increasing across many client sites. These automated requests often target irrelevant or non-existent paths - like WordPress folders or .php files - and while they may seem harmless, they can trigger full 404 pages, consume unnecessary server resources, and in some cases, even count as page views.

In recent years AI has swept in like a revolution, promising UX gold and efficiency gains, leading many to ask whether UX designers will be replaced and passed to history. The answer is a little more complex than a simple yes or no, and perhaps also more hopeful.

When creating a Scheduled job you have the option to make the job stoppable, but what does it really stop?

In this blog post, we explore ways to improve the built-in validator functionality when working with asynchronous methods. We'll look at how to avoid common pitfalls like deadlocks and thread blocking by building an async-friendly validation approach with proper timeout and cancellation support.

Too many editors with admin rights? Let's explore how to split the admin roles in Optimizely CMS for better control and security of the administrative interface.

Enhance your editors user experience by adding custom flag thumbnails to the Optimizely CMS Language gadget.

Some hacks to get the media file icons a little bit more editor-friendly.

In a rapidly evolving business environment, staying informed of industry changes is crucial.

Experimentation is more than just A/B testing, it's a mindset and a structured approach to validating ideas, solving user problems, and driving meaningful outcomes.

Optimizely Data Platform (ODP) is a tool you’ll want in your stack. In this post, I’ll Walk you through how to get started with ODP as a developer - from adding the JavaScript tag, handling consent, and setting up environments, to verifying that your event tracking is working. We’ll also look at what ODP gives you out of the box with its automatic pageview event tracking.

In an increasingly digital world, ensuring that products and services are accessible to all individuals, including those with disabilities, is not just a matter of legal compliance but also a moral imperative and a competitive advantage.

Optimize user experience and increase conversion through experimentation. We describe different concepts and important topics within the field.

Struggling to keep up with campaigns, deadlines, and multiple channels? Optimizely’s Content Marketing Platform (CMP) could be your game-changer!

One day I got the question on if it's possible to change the icons in Optimizely CMS left-hand navigation bar. Short answer: yes

Investing in personalization isn't only about meeting your users' personal needs; It's also a strategic choice that can improve both the user experience and your bottom line.

The Optimizely Data Platform (ODP) seamlessly integrates with your CMS, providing deeper insights into customer behaviors and enabling you to personalize the site based on user data and interactions.

Good design is key to business success. It can increase customer satisfaction, boost sales, and help create business value. But how can we measure success in design?

Conducting a thorough customer analysis to understand buying behaviors in your online store provides valuable insights that can be used to strengthen the entire business. Harnessing the potential of this can provide a better customer experience, increase sales, and gain a competitive advantage in an increasingly competitive digital world.

For the past few years, CMS migration from version 11 to 12 has been a hot topic in the Optimizely world, with many organizations making the transition. This blog post, however, focuses on a different type of migration—moving a Digital Experience Platform (DXP) solution, already running on CMS 12, from one Azure region to another.

In 11 months, on June 28, 2025, the new law European Accessibility Act (EAA) will come into effect. This means a legal requirement for accessibility for digital products and services. Get ready with our quick guide on web accessibility.

The NDC conference is a top tier conference for people working with software development, and it’s something that we at Epinova frequently attend. This conference usually attracts top tier speakers, and this year was no exception. In this blog post we’ll give a high-level overview of news and overall trends.

As digital maturity has evolved and the IT industry with it, customer facing platforms such as websites or e-commerce solutions tend to live longer and longer. Platform Engineering principles is the way forward.

5 exciting AI solutions for accessibility adaptations in the tech industry. Simplify the change of the new accessibility directives with the help of AI.

If you’re into web development, you’ve probably not missed the discussion about headless vs a coupled approach that’s been going on for some time. In this blog post I’ll run through a high-level overview of the two concepts and also a third approach that we are using at Epinova.

Lab: Integrating Blazor Components into Various Aspects of Optimizely CMS admin/edit interface

Get insight into the often overlooked areas of IT security and sustainability with Epinova. Discover our data-driven approach and read more on our prioritization and dashboard system in our latest blog post.