The Epinova blog

Running Optimizely Web Experimentation alongside Cookiebot can leave you with an unclassified cookie count that keeps growing, no matter how many times you clear it. Here is why it happens and how to fix it.

Modern search spans SEO, AEO, GEO, AIO and SXO - focus on customer journeys, visibility and better search experiences.

Why accessibility overlays fail, what the evidence shows, and where to go from here.

At Opticon, Optimizely unveiled new capabilities in Opal, its new marketing AI platform, alongside upgrades in experimentation, analytics, and asset management—signalling a push to expand impact beyond the web into broader marketing.

At Optimizely’s Stockholm roadshow, one thing stood out: AI is changing more than search and content — it’s transforming how brands build trust, relevance, and emotional connection.

Investing in personalization isn't only about meeting your users' personal needs; It's also a strategic choice that can improve both the user experience and your bottom line.

As digital maturity has evolved and the IT industry with it, customer facing platforms such as websites or e-commerce solutions tend to live longer and longer. Platform Engineering principles is the way forward.

Learn how the European Accessibility Act 2025 will impact digital services across the EU. Discover what your organization needs to know to stay compliant and inclusive.

Lab: Integrating Blazor Components into Various Aspects of Optimizely CMS admin/edit interface

Example how you can use Epinova DXP deployment extension in Octopus deployment.

Have you ever gone to a website, tried to use a feature but got so FRUSTRATED that you decided to close the window completely?

Speed up your YAML build pipeline in Azure DevOps with the Cache task.

How to run your own e-commerce or website towards the best possible sales and profit is not easy. There are many parameters to tweak and the competition is fierce.

This post will describe how to implement Azure DevOps pipelines that uses the Epinova DXP Deployment extension (Beta) to build and deploy to Episerver DXP.

Conducting a thorough customer analysis to understand buying behaviors in your online store provides valuable insights that can be used to strengthen the entire business. Harnessing the potential of this can provide a better customer experience, increase sales, and gain a competitive advantage in an increasingly competitive digital world.

Design plays an incredibly big role in our everyday lives and it's something that I think about on a daily basis. Maybe you notice such things too?

Harmonize content between Episerver DXP environments from Azure DevOps with Epinova DXP Deployment Extension. Without using a single line of PowerShell.

This post will describe the tasks in the Epinova DXP Deployment extension (Beta). How to use the tasks and how to install the extension to your Azure DevOps organization.

For the past few years, CMS migration from version 11 to 12 has been a hot topic in the Optimizely world, with many organizations making the transition. This blog post, however, focuses on a different type of migration—moving a Digital Experience Platform (DXP) solution, already running on CMS 12, from one Azure region to another.

EpiCloud v1.0.0 is released on PowerShellGallery. Epinova DXP extension is now using the new EpiCloud version. What is new?

Whether it's building a new website, implementing a marketing automation system, or getting to grips with AI, companies often view these as "projects." The appeal is clear: resources are allocated, timelines are set, and a tangible result is expected. However, this approach is often a significant misstep. Forward-leaning companies have learned that a "product" mindset is far superior. This article will explain the difference, why a product approach is more effective, and how it has transformed our business operations.

Restore content versions after upgrade from CMS 11 to CMS 12.

Episerver now supports renaming of custom properties without any bad consequences to the database. In this blog post we will look how this works and how to apply this properly to existing solutions.

Building top notch solutions today requires a high level of reusability to quickly be able to deliver a solution that caters for today’s customer demands for web sites and e-commerce solutions. To do this we at Epinova try to package our best practices as much as possible to be able to quickly get started with new solutions using best practice – but also to be able to keep our long list of customer solutions up to date. We believe in a healthy eco system where with sharing and we've therefore decided to put more efforts into supporting open source.

We ran into an issue where duplicate entries in the database caused us issues. The database was hosted in DXP and we had no direct access to it. We solved the issue by creating a scheduled job to clean out the duplicates.

Do you have locks on the door of your home? The answer to this question may seem obvious to most people today, but if you go back a few generations, there were probably many who either didn't have a lock on their door, or at least didn't lock it that often.

Problem to load (>250 chars) long string property values. Like ImageVault MediaReference property value.

If you’re into web development, you’ve probably not missed the discussion about headless vs a coupled approach that’s been going on for some time. In this blog post I’ll run through a high-level overview of the two concepts and also a third approach that we are using at Epinova.

When creating a Scheduled job you have the option to make the job stoppable, but what does it really stop?

Knowing the processes, stakeholders and systems involved helps Optimizely Commerce developers being more effective in identifying key components, communicating with stakeholders, identifying challenges and setting up the appropriate testing and quality assurance.