Blogginlägg från 2025

HTTP clients are the backbone of modern applications, enabling communication with external APIs and services. However, not all HTTP client implementations are created equal. In this post, we'll explore how to evolve from a basic HTTP client to a sophisticated, production-ready implementation with proper authentication, error handling, and maintainability. We will use a real-world example of a Customer Management API (CMA) service client to demonstrate each evolution step, showing how each improvement adds value and addresses specific challenges. In the real world I would recommend naming the client by a descriptive name, CustomerManagementHttpClient, but to save horizontal space in this blog post, we'll simply refer to it as CmaHttpClient.

Långa ord ställer ofta till det på webben, särskilt i rubriker där de riskerar att sträcka sig utanför skärmen. Med ett osynligt avstavningstecken kan du själv styra var ordet får delas, utan att något syns i vanliga fall.

Whether it's building a new website, implementing a marketing automation system, or getting to grips with AI, companies often view these as "projects." The appeal is clear: resources are allocated, timelines are set, and a tangible result is expected. However, this approach is often a significant misstep. Forward-leaning companies have learned that a "product" mindset is far superior. This article will explain the difference, why a product approach is more effective, and how it has transformed our business operations.

På Opticon presenterade Optimizely en rad nyheter i Opal, deras nya AI-plattform för marknadsföring, tillsammans med uppgraderingar inom experimentering, analys och asset management i CMS – vilket visar att de vill nå längre än bara webben och påverka marknadsföringsarbetet i stort.

Managing redirects across multiple environments in Optimizely CMS can be a challenge, especially in a multi site solution. Redirects can often contain domain-specific paths, and harmonizing content between environments, domain-specific redirects can easily break. We've got a solution for that.

At Optimizely’s Stockholm roadshow, one thing stood out: AI is changing more than search and content — it’s transforming how brands build trust, relevance, and emotional connection.

As a senior solution architect working with Optimizely DXP, I've noticed a growing trend: bot traffic is steadily increasing across many client sites. These automated requests often target irrelevant or non-existent paths - like WordPress folders or .php files - and while they may seem harmless, they can trigger full 404 pages, consume unnecessary server resources, and in some cases, even count as page views.

AI har de senaste åren likt en revolution stormat in med löften om UX-guld och effektivisering och det har fått många att fråga om UX-designers kommer att bli ersatta och förpassade till historien? Det är mer lite komplext än ett ja eller ett nej, och kanske även mer hoppfullt.

When creating a Scheduled job you have the option to make the job stoppable, but what does it really stop?

In this blog post, we explore ways to improve the built-in validator functionality when working with asynchronous methods. We'll look at how to avoid common pitfalls like deadlocks and thread blocking by building an async-friendly validation approach with proper timeout and cancellation support.

Too many editors with admin rights? Let's explore how to split the admin roles in Optimizely CMS for better control and security of the administrative interface.

Enhance your editors user experience by adding custom flag thumbnails to the Optimizely CMS Language gadget.

Some hacks to get the media file icons a little bit more editor-friendly.

In a rapidly evolving business environment, staying informed of industry changes is crucial.

Experiment är mer än bara A/B-testning, det är ett tankesätt och en strukturerad metod för att validera idéer, lösa användarproblem och driva meningsfulla resultat.

Optimizely Data Platform (ODP) is a tool you’ll want in your stack. In this post, I’ll Walk you through how to get started with ODP as a developer - from adding the JavaScript tag, handling consent, and setting up environments, to verifying that your event tracking is working. We’ll also look at what ODP gives you out of the box with its automatic pageview event tracking.

Lär dig hur den europeiska tillgänglighetslagen 2025 kommer att påverka digitala tjänster inom EU. Ta reda på vad din organisation behöver känna till för att uppfylla kraven och främja inkludering.

Optimera användarupplevelsen och öka konverteringen genom webbexperimentering. Här beskriver vi olika begrepp och viktiga saker inom området.